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What are some ways you have tied NPS or CSAT to Revenue?

JDeM Community Member, Qualtrics Brand Admin Qubie ✭
edited June 23 in CX Dashboards

I would like to get to the point where an __ % increase in NPS leads to a __% increase in revenue.

Has anyone done this calculation in Qualtrics, or have to analyze elsewhere?


  • JenCX
    JenCX Broomfield, COCommunity Member, XM Advocate, XMPN Member, Qualtrics Brand Admin Wizard ✭✭✭✭✭

    Forrester has put out some really cool templates on the ROI of CX this year, including some free resources like a calculator that I found really helpful. It's not exactly what you're asking for but it does have some great ways to prove what we all inherently know: good CX is good for business.