Has anyone used the Qualtrics survey platform for a gamification tool?

My organization is planning to develop an "escape room" game as part of its outreach and training program. We can see a use case for the Qualtrics survey platform which would involve routing respondents' answers through the questionnaire, with a goal of having them interact with our content.
Have Qualtrics Community members used the survey platform for gamification? I would be interested in examples, best practices, pitfalls to avoid, and so on. Thanks, and I look forward to a great conversation!