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Recoding values equation

  • 30 December 2020
  • 3 replies
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Hi there,
I am looking to recode my current numbered satisfaction question which is set as a NPS scale from 0-10 to a 1-5 scale.
Is there best practice for the equation?
Is it simply the 11 points on the 0-10 scale converted to be divisible by 5 points?
Thank you in advance.

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Best answer by TomG 3 January 2021, 14:42

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Userlevel 7
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For NPS it is generally 3 recode values
0-6 as Promoter
7-8 as Passives
9-10 as detractor.

Userlevel 7
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JFTowers ,
There is an academic paper on the subject here.
The author suggests:
0 = 1, 1-4 = 2, 5 = 3, 6-9 = 4, 10 = 5.

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Thank you PeeyushBansal & TomG!

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