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How can I leverage Inline Questions in a Marketo Email?

angelacirrone
angelacirrone NHCommunity Member, Qualtrics Brand Admin Qubie ✭
edited August 2018 in Integrations

We just added the Marketo integration to our subscription to help improve deliverablity and have less exporting and importing of data which I am happy about but we would like to use an inline question in our email. I am having difficulty getting it to work and was pointed to the community because support can't assist. Does anyone know of a simple way to add an inline question in a Marketo or third party email? I do not have much coding experience and appreciate any guidance anyone can suggest.
Thanks!
Angela

Best Answers

  • TomG
    TomG Raleigh, NCCommunity Member, Qualtrics Brand Admin Wizard ✭✭✭✭✭
    Accepted Answer

    I would start by creating an email invite in Qualtrics and add an inline question to it. Then switch to source mode and copy the html for the inline question and paste it into your marketo/third party template. Then adjust as needed.

    The trick is getting the right survey link with the correct Q_PopulateResponse parameter for each answer option.

  • TomG
    TomG Raleigh, NCCommunity Member, Qualtrics Brand Admin Wizard ✭✭✭✭✭
    Accepted Answer

    @angelacirrone,

    Qualtrics is going to replace those pipes with real text and links. So, send yourself a copy of the invite, then copy the html from the email you receive. That will show you exactly what you need in your email.

Answers

  • angelacirrone
    angelacirrone NHCommunity Member, Qualtrics Brand Admin Qubie ✭

    Thanks Tom!
    Any advice on what I need to edit in this?
    For example: ${q://QID7/QuestionText
    a href="${l://ChoiceLink/QID7/0}
    Do I use the survey link in there? How should it look?
    Appreciate any help you can give!

  • angelacirrone
    angelacirrone NHCommunity Member, Qualtrics Brand Admin Qubie ✭

    @TomG said:
    @angelacirrone,

    Qualtrics is going to replace those pipes with real text and links. So, send yourself a copy of the invite, then copy the html from the email you receive. That will show you exactly what you need in your email.

    Thanks Tom! Think simple... stupid was super relevant here. I was digging too deep!