How are the intercept impressions calculated ? | XM Community
Question

How are the intercept impressions calculated ?

  • 15 June 2021
  • 1 reply
  • 128 views

I have set up an web intercept with a 10% display rate. In the stats section I can see the reported intercept impressions, which in my case are around 20k per month.
My question is are these impressions reported after taking into consideration the display rate? I mean does my website get 200k visitors per month or 20k visitors per month.


1 reply

Userlevel 4
Badge +18

Puneet Agarwal - In this case, it means your website gets 200k visitors per month.

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