AB testing with qualtrics and adobe target | XM Community
Question

AB testing with qualtrics and adobe target

  • 27 September 2018
  • 2 replies
  • 60 views

Userlevel 1
I am looking to deploy a survey on a webpage that currently has three versions.

Each version is different, and I want to get customer feedback on all versions (versions B and C) but one (version A).

Problem is, the versioning/personalization is done through Adobe Target, and the page URL is the same for all versions. In Qualtrics, I normally set up intercepts based on page URL among other things.

However, given that the URL in this experience remains the same across all three versions, how do I go about setting up the survey such that during data collection, it’s possible to tie feedbacks to the respective version on which it was left?

2 replies

Userlevel 7
Badge +20
Is it possible for your web developer to append the version value to the Survey URL

https://az1.qualtrics.com/jfe/SV_1234567abcsde?Version=valuefromAdobe

and then create an embedded data "Version" in the survey flow of your survey. This embedded data will hold the version value.
Userlevel 6
Badge +28

Identifier from the URL or the some field capturing the identifier should help you to setup the required.

Leave a Reply