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Has anyone completed their Marketo integration in-house?

MaryC St. Louis MOCommunity Member, Qualtrics Brand Admin Guru ✭✭

We are improving our contract with Qualtrics and adding the Marketo integration.

I've read the documentation on how to complete this on the website and it feels pretty straight forward. Has anyone completed this in-house, without using a third-party implementation specialist? How feasible will this be?


Best Answer

  • MaryC
    MaryC St. Louis MOCommunity Member, Qualtrics Brand Admin Guru ✭✭
    Accepted Answer

    We have completed this! We are still learning, but my scrappy little team is working through this internally.

    My opinion - it is possible to do this inhouse if your budget is tight. My timeline was tight as we implemented this feature and emailed a survey within 7 days. We had practice, creating inline questions in a Marketo email with Qualtrics (without the integration), so that helped us out a bit. If you are going to do this on your own, then be prepared for a few bumps along the way.