What are the differences between distributing from Research Core and Target Audience? | XM Community
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What are the differences between distributing from Research Core and Target Audience?

  • 11 November 2017
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What are the differences between distributing from Research Core and Target Audience?
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Best answer by AlexB 21 November 2017, 17:40

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@Dax Target Audience has more features. For example, a master directory, global opt-out ability, ability to set rules on contact frequency, incentive management, automatic deduplication, and better tracking stats. It's basically a better more built out version of the distribution in Research Core!
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Alex is absolutely correct, Target Audience provides all the "Oh man I wish I could..." features that I often wish for in Research Core.
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> @AnthonyR said:
> Alex is absolutely correct, Target Audience provides all the "Oh man I wish I could..." features that I often wish for in Research Core.

I have TA and am still in the process of cleaning it up and perfecting its use. I typically still do my distributions through the distribution tab of the survey projects area. Am I losing out by doing this? I'd like to know what you think.

Jen

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