I'm looking for guidance from anyone that has built out short 1-2 question CX surveys that are deployed after a customer completes (or abandons) a certain digital event (an approach that we're calling Microsurveys). A little bit of background:
-These Microsurveys, as we're calling them, will help measure specific tasks within our app and website environments.
-A banking industry example: a customer logs onto their online banking app/website. They proceed into making a 'fund transfer' (let's say from their saving account to their checking account). After they have completed (or abandoned) this transfer, we'd like an short 1-2 question embedded survey to pop up (or slide down from the top, or slide up from the bottom, etc.) asking about that specific funds transfer process. Ideally, the customer would complete the survey in the moment without leaving the app/website page.
-I understand that there is a technical layer to this, involving custom property capturing, however, at the moment I am mostly interested in the look and feel of how these surveys may be deployed.
Any advice/tips & tricks from the community on standing something like this up would be greatly appreciated. Bonus points for providing any visuals/screenshots on how your program is deploying a short 1-2 question, in the moment, microsurvey.
Thank you Qualtrics Community!
Tom
Best answer by IsabelPosada_Voce
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