Integrating SAP Qualtrics with SAP Marketing - Use Case behind SAP Documentation
I am currently looking at this guide provided by SAP regarding an integration between SAP Marketing and Qualtrics: https://help.sap.com/viewer/d39ca7da7f8e4aa4bf2d1d5dc9930324/1911.500/en-US
However, for me it is not clear what the Use Case behind the referenced iFlows and integration is? Especially the second flow "Mapping Qualtrics Surveys Data to SAP Marketing Cloud" is confusing - where is the data mapped to in the Cloud? To a campaign, a user? Where is it displayed and how?
I'd be grateful if anybody could provide some insights into this!