Recent Changes to Cookies in Google Chrome
Google has announced the release of v80 of its Chrome browser as of February 4th, 2020. With this new release, Google has introduced a new cookie classification system specific to cross-site cookies. This new classification system will primarily impact third-party cookies, e.g., cookies from domains other than the current site being visited.
How These Changes Impact your Digital CX Program
With Website Feedback intercepts, you are likely using functionality that relies on cookies to control behavior such as tracking if a user has already seen an intercept (Prevent Repeated Display) or if a user has already taken a survey.
Almost all of the cookies associated with your usage of Website Feedback intercepts are first-party cookies. This means that they will have the domain marked as your website domain (i.e., the website on which the intercept is being shown). The new Chrome changes do not impact these first party cookies.
However, there is one cookie that is used to track survey completion (e.g., the cookie with the label “QST”). This cookie is a third-party cookie. This means that regardless of your website domain, this cookie will always have it’s domain set to “qualtrics.com”. In order to adhere to the new Chrome changes, we have updated this cookie to always be marked with:
> Secure; SameSite=None.
This change will ensure that we are in adherence to the new browser restrictions while keeping your current functionality intact.
See this support page for more details about cookies within Website Feedback intercepts.
How XM Directory Features Can Help
For Website Feedback, we have also introduced an integration with XM Directory to enable our customers to control the display frequency of intercepts via XM Directory Contact Frequency rules without relying on cookies. This new feature can apply to cases where your users are logged in and can be looked up in the XM Directory. To learn more about this feature, please reach out to your Customer Success Representative.
