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Is is possible to use Marketo to trigger Qualtrics to send a survey?

Mike_Shaw3012 NZCommunity Member, Qualtrics Brand Admin Qubie ✭

Our customers fill in a Marketo form on our website, to request a service. We would like to be able to send that customer a survey soon afterwards to follow up on their request. I'm aware Marketo can send Qualtrics surveys, however we are interested in whether Marketo can simply send Qualtrics a trigger. Has anyone else gone down this route, or have any other suggestions? With thanks


  • JenCX
    JenCX Broomfield, COCommunity Member, XM Advocate, XMPN Member, Qualtrics Brand Admin Wizard ✭✭✭✭✭

    We don't own the Marketo integration but we do work with both Q and Marketo. If it were me trying to make this work, I would probably create a Marketo SmartList with those conditions and then upload that list (manually) in XM directory and send the survey to that distribution.

    It's definitely not automated and I can see it getting painful if this is something you want to do with any frequency. But we do something similar on a monthly basis.