How are people preparing for GDPR?

I just learned about the EU’s General Data Protection Regulations (GDPR), which come into effect on May 25, 2018. From the little I've read, it seems like Qualtrics users/customers are responsible for deleting data if requested, while data processing vendors like Adobe will be automatically purging relevant data themselves. I've also read that data contracts often have similarly limited retention policies, so this might not be that disruptive after all? I'd be curious to hear if and how others are preparing for compliance at scale with their survey data and/or any integrations. https://qualtrics.com/uk/platform/gdpr/