I recently came across a tool developed by Qualtrics that may be of interest to those in financial services. Qualtrics' Retail Banking Accelerator is designed to efficiently gather customer insights for financial services organizations. It aims to streamline the setup of projects aimed toward improving customer experience (CX), at a fixed cost.
The standout feature of this tool is its inclusion of industry benchmarks. This allows for a direct comparison of key operational metrics against peer financial institutions, which can be invaluable when making strategic decisions related to enhancing customer experience.
As per the available data, acquiring customer insights and improving CX is a key priority for almost two-thirds of global banking executives. This tool responds to that by providing integrations like pre-built survey templates, dashboards, analytics, and workflows that are tailored to the banking sector.
Available in the U.S. and Canada, with deployment planned for the U.K., this accelerator is designed to speed up CX projects. The inbuilt automation allows for swift implementation of customer feedback along with the provision of updated benchmarks that allow for continuous comparison against industry peers as far as customer experience drivers are concerned.
If you want to read more about it, the Qualtrics Retail Banking Accelerator can be found on the Qualtrics Marketplace.
