Sorry I am late to the game here! I loved reading about you, @JessicaGregory_CHNw! Do you have any insights on how AI might be integrated into the survey design process in the future for survey designers and researchers? How could AI be helpful in this regard?
I personally think avoiding bias can be achieved by making sure your distribution channels are themselves not unintentionally inviting bias. This may be what is being hinted at in the original question. But making sure that you are segmenting your audience personas properly and leveraging channels to reach those segments is key. This is something AI might be able to suggest or prompt survey designers on currently! Maybe there is a product idea in there for Qualtrics (building these AI prompts into the product). Just my two cents!
What a great way to get to know other customers. So glad to foster relationships this way. @Sachin Nandikol what do you think are the top 3 things people overlook in CX programs today? Curious to hear your thoughts. Hello @egreenberg, Nice to e-meet you! Identifying the top three overlooked aspects of Qualtrics CX programs can vary depending on individual perspectives and specific program needs. Here are three commonly neglected areas, as per my perspective: Survey Design and Structure Optimization: Often, organizations focus heavily on gathering feedback but may overlook the importance of designing surveys effectively. This includes considering question wording, question order, survey length, and overall user experience. A poorly designed survey can lead to respondent fatigue, incomplete responses, or biased data, ultimately affecting the quality of insights gained. Actionable Insights Implementation: While collecting feedback is essential, many organizations struggle
What a great way to get to know other customers. So glad to foster relationships this way.@Sachin Nandikol what do you think are the top 3 things people overlook in CX programs today? Curious to hear your thoughts.
I am only a few minutes in and already loving this episode! Agree that a lot of companies can do better to collect feedback while the customer experience is still fresh in their minds. I personally do not like getting a survey for an interaction I had a week ago with a brand. @InVision Communications what do you think is the max amount of time a company should wait before sending a survey after a brand interaction? Be it call with an agent, a flight on an airline, a purchase, a brand activation/event, etc? Thanks!
I figured this might be the case and I intentionally used that app to see how it appeared on the screen. With the possibility of other recipients using similar free QR code reader apps, it would be helpful to have the survey programmed in a way where text/images won’t get cut off. Going forward I’ll adjust my QR code reading method. @Malschr I could be wrong, but I don’t think Qualtrics can control where ads are placed on free QR code app readers. That seems like something outside of Qualtrics’ control. Since Qualtrics cannot control where these app companies put their ads, they likely cannot control how their surveys will behave with ads on apps they don’t own. All mobile devices can read QR codes with their cameras. There is no need for a free app. You can preview any survey using your camera on your device - ad problem solved! 😀
I typically send around 3 CX specific surveys a year. I send out one at the end of Q2, to identify how we impacted the customer experience across Q1 and Q2, and one at the end of Q4, to identify our impact in Q3 and Q4 half. Then, at the start of Q1 of the following year, I ask customer to provide feedback on the customer experience for the whole, previous year. I think the final survey paints a great picture of their overall experience and perception of our brand, while the semi annual ones give our team opportunities to be more reactive, iterate, and pinpoint areas to improve.
Here is a support page about the back button’s incompatibility with TOC and some logic!
As someone new to Qualtrics, I have learned so much about making engaging, custom surveys from this community!
Great event, thanks a bunch. Quick question for my presenter: I have page breaks in my survey but when I preview, not all of the breaks are not working properly. Do you know what might be causing this?
Already have an account? Login
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.
Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.
Sorry, our virus scanner detected that this file isn't safe to download.
