Announcements

Final week of From Page to Practice.Dr. Ben writes about the importance of mastering yourself before you can effectively lead others. It's about knowing who you are as a leader - and showing up consistently.This week's reflection is simple:"Describe your leadership style in 3 words."No explanation needed (though you're welcome to add one). Just three words that capture how you lead.Share below for your final chance to win a signed copy - and to be entered in the grand prize draw if you've participated in all three weeks.One week until X4. See you in Seattle? 

Week two of From Page to Practice.Dr. Ben's research shows that how we communicate matters as much as what we say. But most of us learn this the hard way - through awkward conversations, misread signals, and feedback that landed wrong.This week's reflection:"What do you wish someone had told you earlier about communication?"A lesson you learned late. Advice you'd give your younger self. Something that changed how you show up.Share below. Signed copies of Dr. Ben's book go to the most insightful contributions.For some additional inspiration, here’s one of Dr. Ben’s all time favorite qu

Want to know where your team stands compared to 3,000+ peer researchers—and what it means for staying competitive? The 2026 Market Research Trends Report surveyed 3,000+ global researchers and found that only 13% still identify as "traditional" (not using AI in their workflows). Those teams are seeing budget cuts, declining demand for their work, and less influence at the strategy table. Meanwhile, teams adopting AI are gaining ground fast. A few things stood out:General-purpose LLMs like ChatGPT are losing ground to purpose-built research platforms that actually understand survey methodology There's a major perception gap: 83% of research leaders say AI improved efficiency, but only 65% of individual contributors agree

What makes someone a leader worth following? It's certainly not title or tenure. It's not charisma or confidence. According to Dr. Benjamin Granger, Qualtrics' Chief Workplace Psychologist, it's something far more fundamental: the ability (and willingness) to earn followership through genuine human connection.Dr. Ben's new book, A Leader Worth Following, combines proven experience management principles with cutting-edge psychology research to offer a fresh take on leadership - one where emotional intelligence, empathy, and clear communication aren't "soft skills" but the foundation of exceptional group performance. About the bookA Leader Worth Following

Most of us are drowning in customer feedback. The best teams figured out how to turn it into action.Many of you are looking to build more systematic approaches to capturing and acting on customer feedback. We've pulled together some resources and examples that can help you get started or strengthen what you're already doing. See how leading brands capture and act on customer conversationsAutodesk identified product gaps directly from customer conversations Samsara connected feedback patterns across channels to reduce churn Fiserv built trust by publicly demonstrating responsiveness at scaleResources to help you

The annual gathering of experience leaders arrives in Seattle  X4 is moving to the Emerald City, March 17 - 19, 2026. But we aren’t just trading mountainscapes for sound sundowns: we’re reenvisioning X4 to be more hands-on, more inspirational, and more valuable than ever before.What’s new?To start, we’ve included Basecamp in the general pass ticket. No longer an add-on, these practical sessions help you hone your XM skills with close instruction from Qualtrics experts.Also awaiting you in Seattle:100+ sessions with industry leaders: See real-world examples of agentic AI in action XM Park showcase: Explore our global ecosystem of partners and innovations Iconic closing celebration: Previous years featured Gwen Stefani, The Killers, and Backstreet BoysSecure your early bird pricing today.

Your 2026 workforce: the ins, the outs, and what’s next Along with tons of stats and expert insights, the 2026 Employee Experience Trends Report surfaces two patterns worth watching: Employees are sourcing their own AI tools.37% of employees under high pressure source AI tools themselves. It's not malicious, but it does introduce risk. Frontline experience is declining.Frontline and part-time workers saw the biggest engagement drops year over year. These are often the people your customers interact with most. And when we asked f

Faster research without sacrificing quality We're bringing synthetic panels to self-service online panels in Q4 2025 (Public Preview). If you've ever needed quick feedback on a concept but couldn't justify the time or cost of traditional panel recruitment, this is for you.New to synthetic panels? Read this primer

Our New Experience Community is Live! 🎉 As we previously announced, our new Experience Community is here. All of the same content and functionality is still here, and we are so excited to present our new thought leadership Leaders Network “neighborhood” to everyone very soon.  Here’s how to navigate the new Experience Community 🤓 To find content from what used to be known as the XM Community, click on the navigation option called “Product Forum.” This is where you can find *all* historic (and new) XM Community content.   After clicking on the Product Forum button, you will land on the new Product Forum page, which has retained it

Stanford Health Care is using Experience Agents to transform patient care. Hear their story directly from President and CEO David Entwistle at X4 this year on these real-world applications of agentic AI for customer experience. Register Now! Want to tell your story at X4?X4 is where experts from our community shine on stage. If you're doing meaningful work to improve customer or employee experiences, or to turn insights into action, apply to be a session speaker. Apply Today!

Join us on September 24th at 2 pm EST for a special webinar with Cara Jones (RN, BSN, CEN, TCRN) and Caitlin Lowery with Ibis.Cara Jones will take us behind the scenes of their student journey mapping program and how they identified the need to set up a student success tracking program at the Medical College of Georgia. During this session, Caitlin Lowery will also expand from a Qualtrics Implementation partner perspective on how the program was set up, the technical aspects

Join us on September 10th at 2 pm EST for a special webinar with Dr. Stephanie Carnell, a Digital Service Designer and Delivery Manager on the City of Orlando’s Digital Innovation team.Dr. Carnell will take us behind the scenes to discuss how her team leverages user experience research and data analytics to gather community feedback. She'll share how the City of Orlando develops and executes large-scale survey projects and uses data-informed recommendations to guide city leadership. During this session, you'll learn:How the City of Orlando developed a process for creating and managing city-wide surveys. How they partner with different departments to execute survey projects. The types of surveys they've developed and how they are deployed across various channels and software.What to expect:5-10 minutes: Opening announcements and event overvie

Join us for Inside the Industry, a dynamic webinar series where industry leaders within your space dive deep into their real-world use cases and share how they’re maximizing the power of the Qualtrics platform to drive meaningful results. Each session will host a customer presenter that showcases their use case, how they determined the need for this use case, and how they developed their program to derive the results that they accomplished. What to expect:5-10 minutes: Opening announcements and event overview ~40 minutes: In-depth customer presentation on their Qualtrics use cases

In July 2025, we are thrilled to welcome Shannon Peterson (LinkedIn), Head of People Analytics at Verizon and Carlos Moreno (LinkedIn), Associate Director of Advanced Research People Analytics at Verizon to our Community Connect event! Guest Speaker BackgroundShannon Peterson is the Head of People Analytics at Verizon, where she leads strategic initiatives that transform the employee experience through data-driven insights. With over 15

In May 2025, we are thrilled to welcome Michelle Plaushines (LinkedIn), Account Manager and Qualtrics Consultant at Ibis Public Sector to our Community Connect event! Guest speaker backgroundMichelle Plaushines is an Account Manager and Qualtrics Consultant at Ibis Public Sector, where she empowers educational leaders to use data for meaningful change. Her background spans classroom teaching, instructional coaching, and leadership at both school and district levels, giving her a practitioner’s lens in consulting.Michelle has served as a 4K Coordinator, elementary pr

Welcome to Onboarding Office Hours, a streamlined support session designed to help new Qualtrics users get set up quickly and confidently. This refreshed format blends on-demand training videos with a live 30-minute Q&A session, giving you the flexibility to learn at your own pace while still getting real-time help from our experts.Before the live session, we encourage you to watch the two short on-demand videos available directly in the event lobby* under “Videos”:Welcome to Qualtrics Prod

We're excited to bring the X4 experience to Sydney and London!  Following the success of our flagship event in Salt Lake City, we're hosting complimentary regional events where you can connect with fellow experience management professionals and learn from industry leaders. Event Details: X4 Sydney 📅 Date: Wednesday, 28 May 2025 📍 Location: ICC Sydney X4 London 📅 Date: Tuesday, 17 June 2025 📍 Location: Tobacco Dock💲 Cost: Free to attend Dive Deep into Experience Management: Breakout Sessions (45 minutes) • In-dep

Learn Qualtrics Live is a 60-minute, expert-led training designed to help you build confidence and develop hands-on skills across key Qualtrics features. Each session combines practical demonstrations with step-by-step guidance so you leave knowing not just what’s possible, but how to do it in your own account. What to Expect:10 minutes: Welcome & introduction 30-50 minutes: Deep-dive training with live demonstrations and guided walkthroughs Whether you’re brand new to Qualtrics or looking to expand into more advanced capabilities, Learn Qualtrics Live helps you accelerate adoption and unlock more value from your programs. Join us to build your skills and gain confidence in the following areas:Getting Started with Survey Building

The $860 billion opportunity Our latest research report shows AI-enabled customer experience could create an estimated $860 billion in value.Executives often struggle in implementing AI across their CX operations. Our report provides a framework you can adopt, regardless of where you are in your AI adoption journey, to offer superior customer experiences and laying the foundation to integrate increasingly sophisticated AI implementations.Would you like to know more?Download now!

To get all of the benefits of the Qualtrics Experience Community, make sure you create a Community account. It’s easy! Here’s how 👇 1 | Create your Experience Community Account 💜Use your existing Qualtrics account login credentials to log into the Experience Community (right click on the link to open a new browser tab and keep this page open) then, you will be prompted to continue to step 2, below. 2 | Choose to Register or Login 🖥️You will be prompted with a popup that asks you to Login with your Qualtrics account, or if you don’t have an account just yet, click the Register here option to create a free account.