Announcements

Test Where Your Users Actually Are: Mobile UX Testing and Customized Participant Email Your users live on their phones. Now your research can too. Recruit in your own voice—then watch real people use your product, screen and thinking out loud. Most UX teams test on a laptop, because that's where the tools worked—then ship to users who tap, scroll, and pinch on a phone. The distance between the testing environment and the real one is exactly where usability problems hide. And before any of that, getting the right participants in the door has meant recruitment emails that sound like a tool, not like you. These updates to UX Research close these gaps and extend past them. You can structure unmoderated user testing the way you want, while running them on the devices users actually hold. What’s more, you can recruit and schedule participants for moderated user testing with recognizable communications to deter no-shows. 1. Enhanced Unmoderated User Testing  If you run unmoderated tests, you'

   The Qualtrics product is always evolving, and so are the ways you use it. The in-product dynamic help window as seen above (the ❓ in the top right-hand corner of the Qualtrics platform) is your always-on resource for functionality questions and troubleshooting while building in Qualtrics. We’d love to hear how you actually use it in real life, and what works (or doesn’t) for your role and your organization.Tell us your experience:Do you use the in-product help window? If yes, how often? If you rarely or never open it, what do you use instead (support site, Community, your own AI assistant, peers, etc.)? What do you use it for? (Quick answers, FAQs for where you are, articles in the panel, the Support AI Assistant, a path to support, internal admin content—anything else?) What do you love about it today, and what do you wish for? This could be content, layout or discoverability, how answers or articles behave in the panel, gaps for power users vs. new users, language or accessibility

Ask Your Research Anything: AI Search and Recommendations in Research Hub One question. Every study you've ever run. Ask in plain language—get a synthesized answer, not a file hunt.Two updates to Research Hub change how teams find and reuse what they already know. Now you can ask Research Hub a question the way you'd ask a colleague—and get an answer drawn from every study in your brand. When the answer isn't there yet, Research Hub tells you what to go research next.If you've ever re-run a study only to find someone had already answered it, or spent a morning hunting for the one dashboard that answers a stakeholder's question, these are for you. 1. AI Search That Understands the Question  Research Hub search now reads across everything in your Qualtrics license—surveys, dashboards, videos, imported data projects, uploaded files, and Insights Explorer—and returns the most relevant results, not just keyword matches. Ask in real phrases ("What drives customer satisfaction with our shoes?

More flexibility for your research budget: Self-serve qual in credits + division-level controls Credits, for every panel. Budgets, for every team. Two updates rolling out in Q2 2026 expand how research organizations can manage panel research at scale. Together, they mean every panel type can now be purchased with credits —and credits can be governed at the division level.If you've ever had a research project get stuck waiting on procurement, or had an experimental project drain credits another team was counting on, these updates are for you. 1. Self-serve qualitative panels, now on credits  Qualitative research has historically lived outside the same workflow as quant—different recruitment process, different vendors, different procurement cycle for each study. Customers using Edge Audiences can now pay for self-serve qualitative panels with the same credits that already fund their quant and synthetic studies. One workflow. One credit system. Less time between insight need and insight i

Welcome to Onboarding Office Hours, a streamlined support session designed to help new Qualtrics users get set up quickly and confidently. This refreshed format blends on-demand training videos with a live 30-minute Q&A session, giving you the flexibility to learn at your own pace while still getting real-time help from our experts. Before the live session,  we encourage you to watch the two short on-demand videos available directly in the event Lobby under “Videos”: Welcome to Qualtrics Getting Started with Qualtrics These videos cover the full product walkthrough and initial setup steps so you can come prepared with questions and make the most of your time during the live event.Steps to watch the videos: Click the "Join" button in your registration confirmation email to enter the event Lobby Click on "Videos" at the top of your page or in the page menu Watch the two provided videos  What to expect in the Live Session:Welcome & Intro (2–3 min): Your host will introduce t

About this EventUnlock the power of qualitative research! Join us for an engaging session as we explore the essentials of qualitative research. You’ll learn to use powerful tools like moderated user testing/in-depth interviews (IDIs) and unmoderated user testing.Led by Qualtrics experts Melody Lyee, Principal Product Manager, and Emily Geisen, Principal XM Scientist, this session will equip you with a strong toolkit for gathering deep insights that drive data-driven decisions.This is an event you won't want to miss! Featured SpeakersEmily Geisen is a Principal XM Scientist at Qualtrics, bridging the worlds of survey methodology and cutting-edge technology to transform how researchers gather and interpret data. Her areas of focus include the core survey platform, qualitative methodologies, and AI-solutions for market researchers.Melody Lyee is a Principal Product Manager at Qualtrics, leading product development for market and UX research customers. She focuses on moderated and unmodera

New data on trust, burnout, safety, and AI readinessTrust holds care together—between patients and clinicians, and between clinicians and their organizations. When it erodes, everything downstream suffers. Our 2026 Healthcare Trends Report draws on data from 3,800+ providers, 60,400+ patients and surfaces four patterns worth watching:Trust is the #1 driver of patient experience—but what earns it isn't universal. The factors that build or break trust vary widely, from feeling cared for as a person, to staff teamwork, to ease of access. A one-size-fits-all strategy misses more patients than it reaches. Clinician burnout is rising—and it's showing up in patient outcomes. Burnout rose from 31% to 32% year over year. Burned-out clinicians score measurably lower on communication quality, collaboration, and psychological safety. The connection between workforce experience and patient experience is real.Safety culture is the strongest predictor of clinician resilience. Care settings with the h

Starting this week, we're bringing the best conversations from X4 straight into the community — one a week, captured and visualized for you. No recap, no highlights reel. Just the conversations that made people stop and think. Watch this space. What You Missed at X4 starts Thursday.Meanwhile, enjoy snapshots of the in-person community we built in the Experience Community Park at X4! Attendees recharge with a calming origami lesson.Attendees relax and chat between workshops and sessions. 

A service-based organization faced eroding trust and lack of 2-way communications. Here's how Qualtrics helped.  Qualtrics Solutions: Customer Outcomes: Quick Follow-On Surveys Improved customer trust and understanding of rate changes Close-loop Ticketing Improved reputation on regional and national levels Workflow Ticketing Faster issue resolution  Question for readers: What specific challenges have you addressed since implementing Qualtrics in your organization?

The annual gathering of experience leaders arrives in Seattle  X4 is moving to the Emerald City, March 17 - 19, 2026. But we aren’t just trading mountainscapes for sound sundowns: we’re reenvisioning X4 to be more hands-on, more inspirational, and more valuable than ever before.What’s new?To start, we’ve included Basecamp in the general pass ticket. No longer an add-on, these practical sessions help you hone your XM skills with close instruction from Qualtrics experts.Also awaiting you in Seattle:100+ sessions with industry leaders: See real-world examples of agentic AI in action XM Park showcase: Explore our global ecosystem of partners and innovations Iconic closing celebration: Previous years featured Gwen Stefani, The Killers, and Backstreet BoysSecure your early bird pricing today. Register now for just $1,099 and save $600 before rates increase.Register now!90% of past attendees said that X4 taught them how to solve at least one critical business challenge

 Join us for the Qualtrics AI event series, now available on demand. Explore how to get the most out of Qualtrics AI at your own pace, with content designed for every stage of your journey. Start with Discover What’s Possible to learn about our latest AI capabilities and how they can transform your business. If you already have access to AI features and are ready to start using them, Getting Started with Core Features is the best next step–offering practical, expert-led training on how to enable and use the AI tools included in your license. Register for “Discover What’s Possible”Register for “Getting Started with Core Features”Note: Although these events show a past date, you can still register and access the full on-demand recordings at any time after registering. The core of the training is in our breakout sessions, where you can choose to watch one or all, depending on your focus:Customer Experience (CX) Employee Experience (EX) Strategy & Research (S&R) Whether you’re just

Gartner® Magic Quadrant™ for VoC We're proud to share that Qualtrics has been named a Leader in the Gartner® Magic Quadrant™ for Voice of the Customer for the fifth consecutive year—ranking highest  across all five Critical Capabilities Use Cases.For the Qualtrics community, this recognition means something specific: every capability you rely on to listen, understand, and act on customer feedback has been independently validated as best-in-class.Five years of recognition. We can't wait to show you what's next. Get The Report!

Week two of From Page to Practice.Dr. Ben's research shows that how we communicate matters as much as what we say. But most of us learn this the hard way - through awkward conversations, misread signals, and feedback that landed wrong.This week's reflection:"What do you wish someone had told you earlier about communication?"A lesson you learned late. Advice you'd give your younger self. Something that changed how you show up.Share below. Signed copies of Dr. Ben's book go to the most insightful contributions.For some additional inspiration, here’s one of Dr. Ben’s all time favorite quotes (which you’ll also see in Chapter 4): Mankind’s greatest achievements have come about by talking. And its greatest failures by not talking. All we need to do is make sure that we keep talking.~ Stephen HawkingP.S. X4 is two weeks away. If you haven't registered yet, now's the time.  Register for X4 Today! 

Final week of From Page to Practice.Dr. Ben writes about the importance of mastering yourself before you can effectively lead others. It's about knowing who you are as a leader - and showing up consistently.This week's reflection is simple:"Describe your leadership style in 3 words."No explanation needed (though you're welcome to add one). Just three words that capture how you lead.Share below for your final chance to win a signed copy - and to be entered in the grand prize draw if you've participated in all three weeks.One week until X4. See you in Seattle? Register for X4 Today!

Welcome to the first reflection in our From Page to Practice series.One of the core premises of Dr. Ben's book is that great leaders see the world through the eyes of those they lead. They don't assume - they listen, observe, and genuinely try to understand.This week, we're reflecting on the leaders who've done that for us. Complete this sentence:"The best leader I've worked with always..." It could be something they did. Something they said. A habit, a behaviour, a way of being. Share your reflection in the comments below. We'll be giving away signed copies of A Leader Worth Following to standout contributions. Do you find inspiration in music? So does Dr. Ben! He has compiled a companion playlist of songs that inspired him as he studied and wrote A Leader Worth Following. Can you spot the connections between the songs and the lessons in each chapter? Find the playlist here!Register for X4 Today! 

Want to know where your team stands compared to 3,000+ peer researchers—and what it means for staying competitive? The 2026 Market Research Trends Report surveyed 3,000+ global researchers and found that only 13% still identify as "traditional" (not using AI in their workflows). Those teams are seeing budget cuts, declining demand for their work, and less influence at the strategy table. Meanwhile, teams adopting AI are gaining ground fast. A few things stood out:General-purpose LLMs like ChatGPT are losing ground to purpose-built research platforms that actually understand survey methodology There's a major perception gap: 83% of research leaders say AI improved efficiency, but only 65% of individual contributors agree "Democratizing insights" is emerging as the top AI benefit, giving researchers time back for strategy instead of execution📊 Read the reportFor a deeper dive into those findings, tune into the on-demand webinar with Qualtrics experts Ally Rodriguez and Emily Curry. They

What makes someone a leader worth following? It's certainly not title or tenure. It's not charisma or confidence. According to Dr. Benjamin Granger, Qualtrics' Chief Workplace Psychologist, it's something far more fundamental: the ability (and willingness) to earn followership through genuine human connection.Dr. Ben's new book, A Leader Worth Following, combines proven experience management principles with cutting-edge psychology research to offer a fresh take on leadership - one where emotional intelligence, empathy, and clear communication aren't "soft skills" but the foundation of exceptional group performance. About the bookA Leader Worth Following provides practical strategies for:Building genuine connections with the people you lead Mastering communication, listening, and presence Understanding the world through your collaborators' eyes Showing up as your best self, even during rapid change Whether you're a new manager, a seasoned executive, or someone who regularly works with o

Most of us are drowning in customer feedback. The best teams figured out how to turn it into action.Many of you are looking to build more systematic approaches to capturing and acting on customer feedback. We've pulled together some resources and examples that can help you get started or strengthen what you're already doing. See how leading brands capture and act on customer conversationsAutodesk identified product gaps directly from customer conversations Samsara connected feedback patterns across channels to reduce churn Fiserv built trust by publicly demonstrating responsiveness at scaleResources to help you capture the same competitive advantage[Securing Buy-in for Digital Listening] – Make the business case [2 Minute Tip: Always-on Listening] – TextiQ Implementation guidance [2026 Research] – How customers share feedbackWhat's your biggest challenge with capturing customer conversations right now? Drop a comment below!