Announcements

Starting this week, we're bringing the best conversations from X4 straight into the community — one a week, captured and visualized for you. No recap, no highlights reel. Just the conversations that made people stop and think. Watch this space. What You Missed at X4 starts Thursday.Meanwhile, enjoy snapshots of the in-person community we built in the Experience Community Park at X4! Attendees recharge with a calming origami lesson.Attendees relax and chat between workshops and sessions. 

A service-based organization faced eroding trust and lack of 2-way communications. Here's how Qualtrics helped.  Qualtrics Solutions: Customer Outcomes: Quick Follow-On Surveys Improved customer trust and understanding of rate changes Close-loop Ticketing Improved reputation on regional and national levels Workflow Ticketing Faster issue resolution  Question for readers: What specific challenges have you addressed since implementing Qualtrics in your organization?

The annual gathering of experience leaders arrives in Seattle  X4 is moving to the Emerald City, March 17 - 19, 2026. But we aren’t just trading mountainscapes for sound sundowns: we’re reenvisioning X4 to be more hands-on, more inspirational, and more valuable than ever before.What’s new?To start, we’ve included Basecamp in the general pass ticket. No longer an add-on, these practical sessions help you hone your XM skills with close instruction from Qualtrics experts.Also awaiting you in Seattle:100+ sessions with industry leaders: See real-world examples of agentic AI in action XM Park showcase: Explore our global ecosystem of partners and innovations Iconic closing celebration: Previous years featured Gwen Stefani, The Killers, and Backstreet BoysSecure your early bird pricing today.

 Join us for the Qualtrics AI event series, now available on demand. Explore how to get the most out of Qualtrics AI at your own pace, with content designed for every stage of your journey. Start with Discover What’s Possible to learn about our latest AI capabilities and how they can transform your business. If you already have access to AI features and are ready to start using them, Getting Started with Core Features is the best next step–offering practical, expert-led training on how to enable and use the AI tools included in your license. Register for “Discover What’s Possible”

Gartner® Magic Quadrant™ for VoC We're proud to share that Qualtrics has been named a Leader in the Gartner® Magic Quadrant™ for Voice of the Customer for the fifth consecutive year—ranking highest  across all five Critical Capabilities Use Cases.For the Qualtrics community, this recognition means something specific: every capability you rely on to listen, understand, and act on customer feedback has been independently validated as best-in-class.Five years of recognition. We can't wait to show you what's next. Get The Report!

Week two of From Page to Practice.Dr. Ben's research shows that how we communicate matters as much as what we say. But most of us learn this the hard way - through awkward conversations, misread signals, and feedback that landed wrong.This week's reflection:"What do you wish someone had told you earlier about communication?"A lesson you learned late. Advice you'd give your younger self. Something that changed how you show up.Share below. Signed copies of Dr. Ben's book go to the most insightful contributions.For some additional inspiration, here’s one of Dr. Ben’s all time favorite qu

Final week of From Page to Practice.Dr. Ben writes about the importance of mastering yourself before you can effectively lead others. It's about knowing who you are as a leader - and showing up consistently.This week's reflection is simple:"Describe your leadership style in 3 words."No explanation needed (though you're welcome to add one). Just three words that capture how you lead.Share below for your final chance to win a signed copy - and to be entered in the grand prize draw if you've participated in all three weeks.One week until X4. See you in Seattle? 

Welcome to the first reflection in our From Page to Practice series.One of the core premises of Dr. Ben's book is that great leaders see the world through the eyes of those they lead. They don't assume - they listen, observe, and genuinely try to understand.This week, we're reflecting on the leaders who've done that for us. Complete this sentence:"The best leader I've worked with always..." It could be something they did. Something they said. A habit, a behaviour, a way of being. Share your reflection in the comments below. We'll be giving away signed copies of

Want to know where your team stands compared to 3,000+ peer researchers—and what it means for staying competitive? The 2026 Market Research Trends Report surveyed 3,000+ global researchers and found that only 13% still identify as "traditional" (not using AI in their workflows). Those teams are seeing budget cuts, declining demand for their work, and less influence at the strategy table. Meanwhile, teams adopting AI are gaining ground fast. A few things stood out:General-purpose LLMs like ChatGPT are losing ground to purpose-built research platforms that actually understand survey methodology There's a major perception gap: 83% of research leaders say AI improved efficiency, but only 65% of individual contributors agree

What makes someone a leader worth following? It's certainly not title or tenure. It's not charisma or confidence. According to Dr. Benjamin Granger, Qualtrics' Chief Workplace Psychologist, it's something far more fundamental: the ability (and willingness) to earn followership through genuine human connection.Dr. Ben's new book, A Leader Worth Following, combines proven experience management principles with cutting-edge psychology research to offer a fresh take on leadership - one where emotional intelligence, empathy, and clear communication aren't "soft skills" but the foundation of exceptional group performance. About the bookA Leader Worth Following

Most of us are drowning in customer feedback. The best teams figured out how to turn it into action.Many of you are looking to build more systematic approaches to capturing and acting on customer feedback. We've pulled together some resources and examples that can help you get started or strengthen what you're already doing. See how leading brands capture and act on customer conversationsAutodesk identified product gaps directly from customer conversations Samsara connected feedback patterns across channels to reduce churn Fiserv built trust by publicly demonstrating responsiveness at scaleResources to help you

Your 2026 workforce: the ins, the outs, and what’s next Along with tons of stats and expert insights, the 2026 Employee Experience Trends Report surfaces two patterns worth watching: Employees are sourcing their own AI tools.37% of employees under high pressure source AI tools themselves. It's not malicious, but it does introduce risk. Frontline experience is declining.Frontline and part-time workers saw the biggest engagement drops year over year. These are often the people your customers interact with most. And when we asked f

Faster research without sacrificing quality We're bringing synthetic panels to self-service online panels in Q4 2025 (Public Preview). If you've ever needed quick feedback on a concept but couldn't justify the time or cost of traditional panel recruitment, this is for you.New to synthetic panels? Read this primer

Our New Experience Community is Live! 🎉 As we previously announced, our new Experience Community is here. All of the same content and functionality is still here, and we are so excited to present our new thought leadership Leaders Network “neighborhood” to everyone very soon.  Here’s how to navigate the new Experience Community 🤓 To find content from what used to be known as the XM Community, click on the navigation option called “Product Forum.” This is where you can find *all* historic (and new) XM Community content.   After clicking on the Product Forum button, you will land on the new Product Forum page, which has retained it

Stanford Health Care is using Experience Agents to transform patient care. Hear their story directly from President and CEO David Entwistle at X4 this year on these real-world applications of agentic AI for customer experience. Register Now! Want to tell your story at X4?X4 is where experts from our community shine on stage. If you're doing meaningful work to improve customer or employee experiences, or to turn insights into action, apply to be a session speaker. Apply Today!

Are you interested in learning about this year's 2026 X4 event in Seattle, WA? You have come to the right place! X4 is the leading Experience Management summit featuring networking opportunities, hands-on basecamp training, industry leaders in your space, celebrity speakers, and even concerts. Imagine an event that combines the ability to collaborate with peers and leaders within your space, expert keynote speakers in customer experience, employee engagement, and strategic research, all while creating an engaging event for you, the attendee! In 2026, we are also including hands-on Basecamp training at no additional cost for all X4 attendees! This webinar gives an overview of what to expect at X4, how to propose funding to superiors, and a live discussion with previous X4 attendees. We will also have a Q&A session at the e

Ask Qualtrics is a short, instructor‑led masterclass that demonstrates one Qualtrics feature in a focused, hands‑on 15‑minute demo followed by 15 minutes of live Q&A. The session shows practical setup and best practices to help you adopt the feature faster and get more value out of the platform so you can move immediately from awareness to skilled application. What to expect:• 20 minutes: Live demo of a specific product feature or workflow• 10 minutes: Open Q&A — ask your questions and get real-time support Whether you’re just getting started or looking to unlock more value from your program, Ask Qualtrics sessions are your shortcut to smarter, faster adoption. 

Join us on September 24th at 2 pm EST for a special webinar with Cara Jones (RN, BSN, CEN, TCRN) and Caitlin Lowery with Ibis.Cara Jones will take us behind the scenes of their student journey mapping program and how they identified the need to set up a student success tracking program at the Medical College of Georgia. During this session, Caitlin Lowery will also expand from a Qualtrics Implementation partner perspective on how the program was set up, the technical aspects

Join us on September 10th at 2 pm EST for a special webinar with Dr. Stephanie Carnell, a Digital Service Designer and Delivery Manager on the City of Orlando’s Digital Innovation team.Dr. Carnell will take us behind the scenes to discuss how her team leverages user experience research and data analytics to gather community feedback. She'll share how the City of Orlando develops and executes large-scale survey projects and uses data-informed recommendations to guide city leadership. During this session, you'll learn:How the City of Orlando developed a process for creating and managing city-wide surveys. How they partner with different departments to execute survey projects. The types of surveys they've developed and how they are deployed across various channels and software.What to expect:5-10 minutes: Opening announcements and event overvie

Join us for Inside the Industry, a dynamic webinar series where industry leaders within your space dive deep into their real-world use cases and share how they’re maximizing the power of the Qualtrics platform to drive meaningful results. Each session will host a customer presenter that showcases their use case, how they determined the need for this use case, and how they developed their program to derive the results that they accomplished. What to expect:5-10 minutes: Opening announcements and event overview ~40 minutes: In-depth customer presentation on their Qualtrics use cases

We are thrilled to announce the launch of the Qualtrics Success AI Assistant, now available in the Customer Success Hub! 🎉 This new tool is designed to help you learn the Qualtrics platform, explore new features, and increase the ROI from your experience management program.  The Success Assistant will recommend personalized learning tasks based on your license and experience level, then give step-by-step guidance to help you accomplish them. You can use the Success Assistant anytime, 24/7 on the My Skills page of your