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Internal Design System to change intercept's experience

  • June 3, 2026
  • 2 replies
  • 14 views
S
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Hi everyone!

 

I've looked in the community, but haven't found anything connected directly to this topic, so I would like to share and ask a few questions. To give some context, I'm kinda new to Qualtrics and our company is an Investment banking and, as such, being able to provide an experience that leaves no room for doubt about the veracity of the survey is super important to us.

We've been going around on how to best apply our Design System to Qualtric's intercepts and surveys, but we have no way to optimize and just connect Qualtrics to Figma, from what I've checked.

 

We sure made it a bit better by the Themes section, but not enough, in our opinion. 

 

Do you have an opnion or idea on this topic? Is it just the SDK/CSS for applying brand experience or can we do something else? Many questions so far!

2 replies

J
Level 2 ●●
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Hi! Great question — this is actually a very common challenge when trying to align Qualtrics with a company’s Design System.

From my experience, Qualtrics does not currently offer a native or direct integration with design tools like Figma. This means there isn’t a straightforward way to “import” or synchronize a Design System into Qualtrics.

What most teams do in practice is combine different approaches:

  1. Themes & Look & Feel (base layer)
    This is useful for applying global styles such as colors, fonts, and basic layouts. However, as you’ve already noticed, it has limitations when you’re aiming for pixel-perfect alignment with a Design System.

  2. Custom CSS / JavaScript (advanced customization)
    For more precise control over layout, spacing, components, and behavior, custom CSS (and sometimes JavaScript) is typically required. This is usually the only way to closely replicate a Figma design in Qualtrics.

  3. Intercepts (Website/App SDK)
    When working with intercepts, customization often depends on the implementation method (snippet, tag manager, or SDK). In these cases, additional front-end customization may also be needed outside of Qualtrics.

In short, if your goal is to fully match a Design System, especially in a highly regulated or brand-sensitive environment like banking, relying on custom code (CSS/JS) is not just an option — it’s often necessary.

A practical recommendation is to:

  • Use Themes to establish a strong baseline
  • Then document reusable CSS patterns that map your Design System components to Qualtrics elements

This helps maintain consistency without rebuilding everything from scratch each time.

Hope this helps!

    S
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    • Silnogueira
    • Author
    • June 8, 2026

    Hi Joel!

     

    Thank you for the detailed answer. I'll definitely try the CSS/JS, but I'm evaluating the effort for the SDK solution. 

    If anyone else is willing to share their experience, that'd be great! :) 

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