Seven Types of Data for Modern XM ProgramsDespite the explosion of available data, most CX and EX programs continue to rely only on survey-based feedback. This post describes the 7 types of data XM programs should collect and how they can start building a diverse listening portfolio.See more in this blog post from XM Institute.
What Will Generative AI Mean for Your XM Efforts?Generative AI will be transformational, despite its short-term overhyping. Experience Management professionals need to plan around its capabilities in data summarization, pattern recognition, content personalization, and conversational interfaces.See this blog post from XM Institute to learn more.
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