Hi Qualtrics Community! I am starting to collect qualitative data and am looking for any advice, best practice or case studies for how best to present this to boards and senior management? The type of data I am collecting is free text comments on 'what went well' and 'what could be improved' in relation to contacting our call centres. We know there isn't much appetite for word clouds as senior management don't feel they can do anything with them. But on the other hand, we're not sure whether the constellation charts or bubble charts in Text IQ will be too complex. Does anyone have any thoughts on what has worked well for them?
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