Topics started by BlaireBP | XM Community

Topics started by BlaireBP

1 Topic

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BlaireBP
asked in iQ Suite

A/B testing analysis thesis

Hi all,For my thesis I'm using an A/B testing method. Looking a stereotype vs. non-stereotype advertising and which of the two creates the most reactance among respondents.I've almost got 100 respondents so I wantend to start my analysis. I used a a/b type of testing with the randomisation tool. Where Qualitics shows 1 out of 2 of the photos (stereotype ad vs. a non stereotype ad) to the respondent. This all works and my questionnaire looks and works great. Now my problem: when I look at the data in iQ stats, I can't differenciate between photo A or photo B.. All the data is just bundelt together and I can't separate it between the two randomized photo'sHow can I fix this? Thank you so much for your help.Kind regards,Blaire

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TomG
Level 8 ●●●●●●●●
4 years ago

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