Impact of merger/acquisition announcement | XM Community
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I am looking for any articles or research on the impact of a merger/acquisition announcement on:

  • the volume of customer survey responses
  • increase/decrease in customer loyalty scores
    • NPS
    • SEE

Preferably from the perspective of the organization being acquired.

 

Any insights you can share on this would be greatly appreciated.

Thanks!

@Jkitterman you can refer pdf in this website and is quite good

 

https://www.researchgate.net/publication/362657596_Mergers_and_acquisitions_success_examining_customer_loyalty


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