💬  Q&A Featuring Jill Larson and Karen Goldstein | Q&A | XM Community

💬  Q&A Featuring Jill Larson and Karen Goldstein | Q&A



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https://community.qualtrics.com/XMcommunity/discussion/comment/39321#Comment_39321CX surveys can yield great insights -- not just on how to optimize existing products/services, but also by shedding light on potential white space opportunities for net new innovations. Sharing product/service signals that surface in these surveys across the organization -- but particularly with the Innovation team, will help to ensure that the organization keeps the customer at the center of the organization.

There is also an opportunity for the CX team to close the feedback loop with customers, by soliciting specific feedback on the new product/services on which the Innovation team is focused.

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