What is Basecamp Wednesdays?
Every Wednesday we will look at different topics discussed on XM Basecamp and provide a brief description of the Basecamp resource.
Whether you’re just getting started on your XM journey or ready to take your program to the next level, this weekly series is meant to help all users find Basecamp resources.
Basecamp Wednesdays | June 14th 2023
Topic: Best Practices for Mobile Surveys
Due to the increasing usage of mobile devices, survey creators need to implement mobile-friendly designs to decrease the dropout rate of mobile survey takers.
You can reduce the cognitive load of mobile survey takers by using the auto-advance feature, having one or two questions on each page to minimize scrolling, and using simple question types.
Open-ended questions should rarely be used on mobile surveys since they already have high skip rates and cause negative respondent experiences by forcing respondents to type their answers on a small screen.
Create better experiences for your respondents by learning more about mobile survey design today!
Where to find this course:
- Go to XM Basecamp.
- Search for Minimizing Survey Fatigue and Bias.
- Click Register.
- Find the Mitigating Mobile Biases section.
- Select the Designing to Mitigate Mobile Biases video.
Basecamp Link: Designing to Mitigate Mobile Biases
Qualtrics Resources:
Questions of the Week: How do you optimize your surveys for mobile respondents?