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Self Assessment Manikins ( SAM)

  • October 4, 2024
  • 2 replies
  • 234 views

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What is the process of  accessing the SAM features in Qualtrics? I am researching emotional responses to advertisements and I want to use Self-Assessment Manikins (SAM) to measure elicited emotions.My goal is to build a SAM survey in Qualtrics.

2 replies

Nam Nguyen
QPN Level 8 ●●●●●●●●
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  • QPN Level 8 ●●●●●●●●
  • October 4, 2024

@MorganHerron I’ve just did a quick Googling about SAM. So it’s basically multiple choice question with picture and each picture got assigned a score value for analysis. Correct?
Then you can just upload all of your picture to Qualtrics library put the link to the Question. Use recode to set a numerical value to each answer. https://www.qualtrics.com/support/survey-platform/survey-module/question-options/recode-values/
If you have any further question, let me know


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Thank you for your quick response Nam!