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Qualtrics integration with google analytics

  • 26 July 2024
  • 2 replies
  • 48 views

Hello community,

 

I would like to know how to integrate Qualtrics with Google Analytics, what are the steps I need to follow. In our company, we already have all the Google Analytics configurations set up; we just need to integrate Qualtrics with GA. Can you help me with the steps and/or what product we need to have in QC to be able to perform the integration .…

 

Thanks!

2 replies

chackbusch
Rank
Userlevel 5
Badge +17

@Aine Could you please provide more context? Where exactly do you want to use Google Analytics together with Qualtrics?

In regards to website experience, you can check this: 

https://www.qualtrics.com/support/website-app-feedback/common-use-cases/using-google-analytics-with-website-feedback/

If you want to analyze survey behavior (page views, completion rates, drop-off points), I assume you could just add the regular JavaScript to any of your survey questions? Replace UA-XXXXXX-X with your actual Google Analytics tracking ID. 

<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXX-X"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'UA-XXXXXX-X');
</script>

Just some assumptions… I honestly never set this up.

Best
Christian

Driving Qualtrics @ MHP – A Porsche Company 🚀
A
Rank
Userlevel 1
Badge +2

 

Hi @chackbusch 

Thank you very much for your explication…

I tell you we need to know what was the device (desktop, mobile, etc.) with which the client is connected to our website, as we have armed an intercept in QC ...

 

So we were investigating in the local storage and at no time gives us that information ...
 So we thought about connecting QC with google analytics to check if through google tag manager (GTM) we can get it....
Or if you have any other idea, it is welcome.

 

Thanks…

 

 

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