XM Communi-tea Podcast: Part 2 – Carson Bell, InVision Communications 
In part two of this two-episode special, industry expert Carson Bell, Associate Strategist and Creative Coordinator at InVision Communications, highlights the importance of engaged audiences at events – and offers practical tips for organizations looking to start using Qualtrics for these purposes. Additionally, Carson covers:
- How surveys often and provide actionable change informed by insights
- The importance of clear goals, well-designed surveys, and regular data analysis
- Making time for resurveying and reviews
- The significance of continuous improvement based on feedback loops
- We are more data conscious than ever, and are interested in hearing the results and closing the loop on information we have shared
Carson and Michael also review and emphasize the interconnectedness of all of the topics in both parts one and two, and how to take customer needs and wants into account when planning events and activities that are designed to engage customers and provide exemplary experiences.
Questions for Carson? Ask her in the comments on this post!
This is episode is split into two parts. You can find part one below.