As new users to Qualtrics we are asking similar questions. Add to that my company prohibits importing customer data into Qualtrics for security reasons, so we use Qualtrics reporting for only the most basic analysis...not because of limitations. We have the luxury of dedicated Alteryx/Tableau resources to integrate Qualtrics with other data. This works OK. Tableau produces very attractive graphics, but is challenged by the peculiarities of survey data (e.g. multi-response questions). Likely you'll need a skilled Tableau user to really make it work well with Qualtrics or anything beyond sales data. Shortly, we'll be moving to PowerBI visualization on top of Excel for ETL. Right now I use SPSS (long time advanced user) for ETL, stat analysis and some graphing. With most projects pulled into Excel for ETL, computation & analysis and visualization in PowerPoint. Time consuming, but honors our internal data security requirements and corporate expectation for PPT deck final results.
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