Obviously employee benefits produces a very different vendor relationship than the type you have with clients, but our annual client survey receives a response rate hovering around 10%. We specifically target individuals who are responsible for benefits at their organization (i.e. our client) and its been pretty consistent despite various changes I have made to boost the response rate.
What is acceptable would be contingent on the audience. If the invite recipients are your customers or people with whom you have an existing relationship then you would want it extremely low. When surveying our customers my goal is similar to your own, have no complaints, and I sit at about 0.01% complaints which I am very happy about. If you are surveying people that don't have a strong relationship with your brand then the threshold for acceptance should be much higher.
Will you have control of your respondents or will this be a survey that will be for a random sample? I'm by no means an expert on embedded data and Piped Text, but in my experience this has to be assigned to the respondent. If you have a distribution list you can use the embedded data/piped text to pull in the age and gender of Person A and Person B, but if you are purchasing respondents or having people use anonymous links then I don't think that would be possible. @Michael_Campbell_RedPepper ?
Hello Qualtrics Community, I'm Miranda. I work for ARAG Legal Insurance as a Customer Insights Analyst within Customer Experience. While most of my role involves measuring customer satisfaction I also work on a lot of interdepartmental research projects and any project that involves a survey component. Prior to my current position, I used Qualtrics while in graduate school at Iowa State University and used it to survey consumers about curbside recycling which was incorporated into my thesis about the same topic.
@lillianc I agree wholeheartedly. I am the first user added to my company and any time I want to access something or share something I have to get my supervisor involved.
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