Gift cards and incentives can significantly increase survey engagement and completion rates. But how do you determine the right incentive value? Consider these factors:

• Survey Completion Time: How long is your survey? Longer surveys may require higher-value incentives to encourage completion. What value do you think will motivate your respondents to invest their time?
• Survey Audience: Who are your respondents? Different audiences may respond better to different incentive values and types. Have you considered what rewards would be most appealing to your target demographic?
• Survey Complexity: How complex is your survey? More complex surveys may benefit from higher-value incentives to compensate for the additional effort required. What level of incentive do you think matches the effort you're asking from your respondents?
• Survey Purpose: What is the purpose of your survey? Surveys with critical or sensitive topics might need higher incentives to motivate participation. How important is the data you’re collecting, and does the incentive reflect that importance?
• Budget Constraints: How do you balance the value of incentives with your budget? Ensuring the sustainability of your survey program is crucial. How can you optimize your incentives to maximize response rates without exceeding your budget?

BHN Rewards is a survey incentive management tool integrated with Qualtrics to send rewards to survey respondents seamlessly. With over 200+ brands available, BHN Rewards offers a variety of incentive options. Have you explored how these rewards can enhance your survey strategy?

We have seen numerous success stories of market research companies improving their response rates with the use of incentives. What strategies have you found effective in boosting your survey engagement?