I have a survey where it's important for (panel) respondents to read something (its a proposition they need to express opinions on).
I have set up the question as Text with a timer of 20 seconds. The countdown is visible at the top of the text and respondents are told that it's important for them to read the text and that the 'Next' button won't appear until the 20 seconds are up. The text itself is only a couple of sentences.
I have been reviewing the number of clicks on this page and the average, median and mode are all 5, meaning that the average respondent clicked the page 5 times even though there's a countdown and the Next button is not visible!
15% of my sample have clicked 10 or more times!
My question is:
Has anyone used the Click Count as a way of checking quality and engagement?
Any thoughts on the more general issue of engagement?
(My survey takes about 7-8 minutes and is not 'boring')
Using Click Count for quality checking
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