Math Operations & Embedded Data

I am a new user and trying to understand how to use Math Ops and Embedded Data to create a derived variable within a survey.

I have a Side by Side Question with 3 Statements and 2 Columns; "Importance" and "Competency".

The "Importance" Column Answers and their scored values are:
- Less Important = 1
- Important = 2
- Critical = 3

The "Competency" Column Answers and their scored values are:
- Competitive Strength = 1
- Competitive Parity = 2
- Competitive Weakness = 3

For each statement, I would like to multiply the scored values for each column and create a new variable called "Priority". I.e., If a statement was evaluated as both Critical and Competitive Weakness, then it's Priority value would be 9 (3 x 3).

I am not sure how to utilized Math Ops, Embedded Data or other Qualtrics features to achieve this.

Scott