You could add a clusterId embedded data field to the beginning of your survey flow and don't assign a value (value set from Panel or URL). Then add a clusterId parameter to your survey links with unique values for each business leader you give the links to. This will result in a clusterId field in your response data with a value associated to each unique business leader.

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One option would be to just include a question that asks what role the respondent has in the organization (e.g., leader, individual contributor, etc.).

Another option would be to use embedded data, and different survey links for leaders and employees. So for example, you could set an embedded data field to be something called "Role" in your survey flow. That field could then take on values for "Leader," "Employee," and any other category you want. You would create one unique survey link for business leaders, and another unique survey link for employees by adding the embedded data to the anonymous link. Then you would give different survey links to different people.
A more step-by-step process on how to do that:

• First, add the embedded data. To do this, click on Survey Flow while designing/editing your survey.


• Within the survey flow, click "Add a new element here" and select "Embedded data."


• Name the new embedded data field "Role" (or whatever you want to call it).


• Click on "Options" to change the options of the embedded data. I would change it to "Text Set" in this case. See below screenshots for what that looks like.


• Click "OK" and save your embedded data options and your survey flow.

Once you have your embedded data set, you'll need to create custom links for each group that you want to track.

• Get an anonymous link from the "Distributions" tab.


• Copy and paste the link somewhere you can edit it.


• To the end of the link, add on a question mark, the name of your embedded data field, and whatever you want the value of your embedded data to be... So for example, you'd tack something like this on to the end of your anonymous URL: ?Role=Leader

This embedded data support page has a lot of good information. The section "Setting Values from the Survey URL" is particularly useful.
Anyone who takes the survey from the link with the "business leader" embedded data will be tagged as a business leader. Anyone who takes the survey from the link with the "employee" embedded data will be tagged as an employee. Since you started with an anonymous link, no other identifying information will be collected on the backend.
It is important to make sure you give clear instructions to the people distributing the survey about which link should be used. You'll want to make sure that business leaders are not distributing their own survey links (with the "business leader" embedded data) to their employees.
Hope this helps get you started!

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