Creating a UI/UX and Design Experience Team and how should we do it ? | XM Community

Creating a UI/UX and Design Experience Team and how should we do it ?

  • 28 September 2022
  • 5 replies
  • 45 views

Userlevel 1
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Hello all,
My name is Okan and I work as an Experience Management Specialist at Vestel. Vestel is a TV and White goods manufacturer in Turkey and it's one of the largest in Europe and Turkey.
However, we got a User experience issues in our products and it affects our customers and our company in terms of reputation.
So we want to create a team that tests our products before the production and approves for user experience.

So how should we handle this type of problem and what type of team should we establish.

Thank you !


5 replies

Userlevel 7
Badge +27

NN/g (Nielsen Norman Group) has a bunch of articles and videos about UX design processes on their website.

Userlevel 4
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Nielsen is an incredible industry resource for UX! Thank you TomG for the suggestion 😁

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Hi Okan,

Thank you for your question.

It sounds like you are experiencing some user experience issues with your products. This can be a major problem, as it can affect your customers and your company's reputation.

The best way to handle this type of problem is to create a team that tests your products before the production and approves them for user experience. This team should be made up of people with experience in user experience, usability, and human-computer interaction.

The team should start by conducting user research to understand the needs of your users. They should then design and test prototypes of your products to ensure that they are easy to use and meet the needs of your users.

Once the team is satisfied with the user experience of your products, they can approve them for production. This will help to ensure that your products are user-friendly and that your customers have a positive experience.

Here are some specific steps you can take to create a team that tests your products before the production and approves them for user experience:

  1. Identify the skills and experience you need in the team. This will depend on the type of products you are developing and the target audience.
  2. Recruit team members with the necessary skills and experience. You can find these people through job postings, networking, or referrals.
  3. Define the team's goals and objectives. What do you want the team to achieve?
  4. Develop a process for testing products. This process should include user research, prototype testing, and usability testing.
  5. Establish a communication plan for the team. This will help to ensure that everyone is on the same page and that information is shared effectively.
  6. Provide training for the team on user experience principles and best practices.
  7. Monitor the team's progress and make adjustments as needed.

By following these steps, you can create a team that will help you to improve the user experience of your products. This will lead to happier customers and a better reputation for your company.

I hope this helps!

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I used the same steps to optimize the user experience for my site. now my visitors are enjoying my content just because of batter user experience

Userlevel 5
Badge +19

Hello @OKAN CIL - do let me know if you are still facing these issues, Merkle should be able to assist here.

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