Impact of Intercept Surveys on Conversion Rate | XM Community
Skip to main content

My team is concerned that intercept surveys (Feedback buttons, sliders, responsive dialog, etc.) on our website might impact the site's conversion rate. Has anyone set up an A/B test via Google Analytics to test this hypothesis?
Here is how I am envisioning the A/B test could be designed:

  • The (A) could be a survey that triggers under certain parameters.

  • The (B) could use the same trigger parameters but be invisible to users.

Where I need help is in the tracking of the website conversion rate among these two groups. Is there a way to add Google Analytics tracking so that we could compare the conversion rate between (A) and (B)?

XMUser03 Any pop-up/slider/dialog that interrupts a journey could indeed negatively impact your conversion. Best practice is to collect feedback on the journey upon completion of that journey and/or upon exit intent. The only exception to that is if you anticipate that certain pages may be painpoints for users, an intercept that pops up only after a certain time on that page with no activity to provide help/hints may actually help your conversion.
Hope this helps.

Leave a Reply


Terms & Conditions