Web Intercept response rate - What do you typically see? | XM Community
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Web Intercept response rate - What do you typically see?

  • May 8, 2023
  • 2 replies
  • 470 views

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Hi there, 

I’m curious what people typically see as a response rate to web intercept survey? i.e how many responses per 1000 impressions? 

 

Thanks! 

2 replies

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  • Level 5 ●●●●●
  • September 27, 2023

For feedback button intercepts, I usually see less than 1% response rates when completed surveys are divided by number of total impressions. For pop-up intercepts though, I get about a 1% response rate. 


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What about incentivized intercepts? DO we see less than 1% still. I’m curious as I feel I’m still getting ~1% even though I’m pushing an incentive for it.