My assumption in survey design was to put the Net Promoter question as near to the front of the survey as possible, typically after the survey taker has gone through the screeners. However, I have run across other surveys where the NPS question is one of the last questions asked. My sense is that asking the question up front prevents bias that could occur when a survey taker reads and responds to the additional questions. I would like to hear other's opinions on where this very important question should be located in the survey flow and reasons why?
While many of our research projects are done through our in-house team, we have always depended on other research firms to offload the in-house group as well as do special projects. We have some firms under contract now but I am always on the lookout for new options. Does anyone have a favorite research firm they use often? Location isn't a concern as long as they have an office and can do contracts/billing in the United States. Our mix is standard online survey stuff, some secondary intelligence gathering but probably most important is the ability to do good qual. All of our work is B2B. Appreciate any references.
Looks like the design of the Gauge chart has recently been changed. Rather than get in to the good or bad discussion, has anyone seen what the rationale for the change is from Qualtrics? I need a talk-track for my users and would love to play back the positive and thoughtful reasons behind this change.
Hi all you Qualtrics professionals,CDK Global, a leader in providing technology solutions to automotive dealerships around the world is looking for a very experienced researcher to join our team. You will have the opportunity to guide senior decision makers in business strategy, product direction, CX improvements, thought leadership and many other areas within the company. Here's the posting link for the position: https://career2.successfactors.eu/sfcareer/jobreqcareer?jobId=70801&company=CDKGlobalIf you have any questions or want to apply, reach out to Carrie.Dean@cdk.com
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