Best answer by JasonHill
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Why does Qualtrics require that I include an opt-out link in all of my email distributions?
Userlevel 4
+2
Why does Qualtrics require that I include an opt-out link in all of my email distributions?
Userlevel 6
+7
Hi @TedBabcock! Please see this link for details on the Opt Out link requirement and the few exceptions that we are able to make to this rule.
This requirement is very inconvenient to me. I work at an academic institution and never send commercial emails, which is what the law applies to. I don't want to include an opt-out because someone's going to click it and will be removed from the contact list and not get future emails and reminders. There's a link there to get back onto the list, but it's not perfectly clear what they did or if they should click the link; it says "removed from this panel" and "rejoin this panel," which is unclear. ("What panel?")
Userlevel 7
+7
> @JasonHill said:
> Yo Dax,
>
> The opt-out link is required to comply with best emailing practices. However, you can edit the text in the opt-out link to something other than 'Click here to unsubscribe.' For example, you could change it to ${l://OptOutLink?d=I'm done playing Fetch. Please stop throwing the ball.}
>
> For more info: https://www.qualtrics.com/support/survey-platform/distributions-module/email-distribution/emails/emails-overview/#UsingTheOptOutLink
It is also required by law that emails sent via a mailing list include a simple way to opt out of receiving future emails.
https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
https://litmus.com/blog/the-ultimate-guide-to-international-email-law-infographic
> Yo Dax,
>
> The opt-out link is required to comply with best emailing practices. However, you can edit the text in the opt-out link to something other than 'Click here to unsubscribe.' For example, you could change it to ${l://OptOutLink?d=I'm done playing Fetch. Please stop throwing the ball.}
>
> For more info: https://www.qualtrics.com/support/survey-platform/distributions-module/email-distribution/emails/emails-overview/#UsingTheOptOutLink
It is also required by law that emails sent via a mailing list include a simple way to opt out of receiving future emails.
https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
https://litmus.com/blog/the-ultimate-guide-to-international-email-law-infographic
Userlevel 4
+6
Yo Dax,
The opt-out link is required to comply with best emailing practices. However, you can edit the text in the opt-out link to something other than 'Click here to unsubscribe.' For example, you could change it to ${l://OptOutLink?d=I'm done playing Fetch. Please stop throwing the ball.}
For more info: https://www.qualtrics.com/support/survey-platform/distributions-module/email-distribution/emails/emails-overview/#UsingTheOptOutLink
The opt-out link is required to comply with best emailing practices. However, you can edit the text in the opt-out link to something other than 'Click here to unsubscribe.' For example, you could change it to ${l://OptOutLink?d=I'm done playing Fetch. Please stop throwing the ball.}
For more info: https://www.qualtrics.com/support/survey-platform/distributions-module/email-distribution/emails/emails-overview/#UsingTheOptOutLink
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