Why does Qualtrics require that I include an opt-out link in all of my email distributions?

Question

JasonHill · Accepted Answer

Yo Dax,The opt-out link is required to comply with best emailing practices. However, you can edit the text in the opt-out link to something other than 'Click here to unsubscribe.' For example, you could change it to ${l://OptOutLink?d=I'm done playing Fetch. Please stop throwing the ball.}For more info: https://www.qualtrics.com/support/survey-platform/distributions-module/email-distribution/emails/emails-overview/#UsingTheOptOutLink

AnthonyR · Answer

> @JasonHill said:> Yo Dax,> > The opt-out link is required to comply with best emailing practices. However, you can edit the text in the opt-out link to something other than 'Click here to unsubscribe.' For example, you could change it to ${l://OptOutLink?d=I'm done playing Fetch. Please stop throwing the ball.}> > For more info: https://www.qualtrics.com/support/survey-platform/distributions-module/email-distribution/emails/emails-overview/#UsingTheOptOutLinkIt is also required by law that emails sent via a mailing list include a simple way to opt out of receiving future emails. https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-businesshttps://litmus.com/blog/the-ultimate-guide-to-international-email-law-infographic

Sign up

Login to the Community

Scanning file for viruses.

This file cannot be downloaded