While not necessarily a data lake, we are sending Qualtrics data and other VoC data to our Customer Feedback Management platform vendor (Clarabridge). With all our VoC in a single platform, we now have a greater understand of volume and use this data to prioritize our efforts. One use case we are currently tackling is understanding which forms are missing, hard to find or need to automated on our website. We are leveraging text analytics via Clarabridge to identify which forms our customers reference most often. Connecting our disparate VoC channels (calls, emails and qualtrics data) has proven effective for us.
Update on my question. Here is the response I received from Qualtrics support: "Thank you for reaching out to Qualtrics support. Unfortunately there is not a way to adjust the contact data as it is getting pulled into the platform via an automation. If you wish for the data to show up as non-capitalized, the data must appear as such in the database. Many apologies for the limitation of the platform in this regard."
We use it to send out invitations, manage the RSVP list and send reminders for marketing related events.
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