I'd also be very interested in learning more about such an effort.
We have completed our integration of Google's Universal Analytics (UA) by marrying the response IDs with Client IDs and then pushing about a dozen or so dimensions and metrics into the Qualtrics database. We are pushing through a lot of dimensions around site search, so that we can analyze what users searched for on our site and include their survey responses in that analysis. We also pull Service Provider Network and some custom dimensions. We are currently working with the Qualtrics API to send data the other way - into our UA instance, so that we marry the survey interactions with the entirety of the UA session data. This is an evolving effort, but I'd love to hear from folks who are doing something similar.
@JakeW - we actually utilized the built-in A/B testing capabilities to test the very concept. We ran six different first-level variations, and did this on four different sites, and on both mobile and desktop variations as well. For each of ours sites, with the results being consistent in mobile and desktop, the two highest response rates were what we labeled our casual language choices: 1) "Wait! Before you go, tell us about your visit." 2) "Got a few minutes to help us improve?" These two winners were contrasted against more formal/boilerplate choices, such as "We need you help to improve HHS.gov." I really love how easy it is to setup quick A/B tests in Site Intercept, and I'm glad to hear that others are running similar experiments.
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