Subject Lines for High Response Rates

JakeW · 2017-11-27T21:23:04+00:00

I've played around with subject lines in the past, trying to figure out what might garner the best response rates for surveys sent to students. I'm assuming your work with other populations would apply as well. So I'd like to know if anyone has tips that they feel move the needle on response rates. During one test I used a subject line that was very polite, i.e. 'please help us... thank you...' compared to a subject line that was more of a command, i.e. 'Take this survey now...' and I was surprised. The 'polite' subject yielded far worse results than the commanding subject line. It may be that students felt like the command made the task sound somewhat like a requirement for their coursework, but I did no more testing on that project due to lack of time and a need to change directions... I'd like to do a similar test with more thorough analysis in the future, but for now, what have you found to impact response rates?

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