Announcements

The annual gathering of experience leaders arrives in Seattle  X4 is moving to the Emerald City, March 17 - 19, 2026. But we aren’t just trading mountainscapes for sound sundowns: we’re reenvisioning X4 to be more hands-on, more inspirational, and more valuable than ever before.What’s new?To start, we’ve included Basecamp in the general pass ticket. No longer an add-on, these practical sessions help you hone your XM skills with close instruction from Qualtrics experts.Also awaiting you in Seattle:100+ sessions with industry leaders: See real-world examples of agentic AI in action XM Park showcase: Explore our global ecosystem of partners and innovations Iconic closing celebration: Previous years featured Gwen Stefani, The Killers, and Backstreet BoysSecure your early bird pricing today. Register now for just $1,099 and save $600 before rates increase.Register now!90% of past attendees said that X4 taught them how to solve at least one critical business challenge

Stanford Health Care is using Experience Agents to transform patient care. Hear their story directly from President and CEO David Entwistle at X4 this year on these real-world applications of agentic AI for customer experience. Register Now! Want to tell your story at X4?X4 is where experts from our community shine on stage. If you're doing meaningful work to improve customer or employee experiences, or to turn insights into action, apply to be a session speaker. Apply Today! Basecamp is now included with your pass For the first time, expert-led training on Qualtrics AI features and platform capabilities comes standard with general admission.  Don’t wait to reserve your tickets!Early bird pricing is available for a limited time.

Join us on September 24th at 2 pm EST for a special webinar with Cara Jones (RN, BSN, CEN, TCRN) and Caitlin Lowery with Ibis.Cara Jones will take us behind the scenes of their student journey mapping program and how they identified the need to set up a student success tracking program at the Medical College of Georgia. During this session, Caitlin Lowery will also expand from a Qualtrics Implementation partner perspective on how the program was set up, the technical aspects of the program, and showcase how to leverage more of the technical aspects of Qualtrics as a whole. Register NowDuring this session, you'll learn:How the Medical College of Georgia determined the need for journey mapping The result and overall impact of having journey mapping for medical students How this program was set up from a technical standpointWhat to expect:5-10 minutes: Opening announcements and event overview ~40 minutes: In-depth customer presentation on their Qualtrics use cases 10 minutes: Live Q&A

Join us on September 10th at 2 pm EST for a special webinar with Dr. Stephanie Carnell, a Digital Service Designer and Delivery Manager on the City of Orlando’s Digital Innovation team.Dr. Carnell will take us behind the scenes to discuss how her team leverages user experience research and data analytics to gather community feedback. She'll share how the City of Orlando develops and executes large-scale survey projects and uses data-informed recommendations to guide city leadership. During this session, you'll learn:How the City of Orlando developed a process for creating and managing city-wide surveys. How they partner with different departments to execute survey projects. The types of surveys they've developed and how they are deployed across various channels and software.What to expect:5-10 minutes: Opening announcements and event overview ~40 minutes: In-depth customer presentation on their Qualtrics use cases 10 minutes: Live Q&A — ask your questions directly to our guest spea

Join us for Inside the Industry, a dynamic webinar series where industry leaders within your space dive deep into their real-world use cases and share how they’re maximizing the power of the Qualtrics platform to drive meaningful results. Each session will host a customer presenter that showcases their use case, how they determined the need for this use case, and how they developed their program to derive the results that they accomplished. What to expect:5-10 minutes: Opening announcements and event overview ~40 minutes: In-depth customer presentation on their Qualtrics use cases 10 minutes: Live Q&A — ask your questions directly to our guest speakersEvents are typically held quarterly but vary based on demand and availability of customer presenters.  Upcoming Sessions  Get involved beyond the event:We have community groups for Higher Education, Government, K-12, and FSI. Learn from your peers and ask questions about industry-specific needs that arise within your space or use case

In July 2025, we are thrilled to welcome Shannon Peterson (LinkedIn), Head of People Analytics at Verizon and Carlos Moreno (LinkedIn), Associate Director of Advanced Research People Analytics at Verizon to our Community Connect event! Guest Speaker BackgroundShannon Peterson is the Head of People Analytics at Verizon, where she leads strategic initiatives that transform the employee experience through data-driven insights. With over 15 years of experience in people analytics and research, Shannon has held leadership roles at Meta and Microsoft before joining Verizon.She is known for her innovative thinking, ability to navigate complexity, and passion for aligning people strategies with business outcomes. Shannon brings a unique blend of empathy, curiosity, and forward-thinking leadership to every challenge—empowering teams to drive culture change, organizational design, and meaningful transformation at scale. Guest Speaker BackgroundCarlos Moreno is an Associate Director at Verizon, l

In May 2025, we are thrilled to welcome Michelle Plaushines (LinkedIn), Account Manager and Qualtrics Consultant at Ibis Public Sector to our Community Connect event! Guest speaker backgroundMichelle Plaushines is an Account Manager and Qualtrics Consultant at Ibis Public Sector, where she empowers educational leaders to use data for meaningful change. Her background spans classroom teaching, instructional coaching, and leadership at both school and district levels, giving her a practitioner’s lens in consulting.Michelle has served as a 4K Coordinator, elementary principal, and Data & Innovation Specialist, leading strategic initiatives during challenges like the COVID-19 pandemic. She holds a Master’s in Educational Leadership & Policy Analysis from the University of Wisconsin–Madison and is passionate about continuous improvement, equity-driven innovation, and helping others build technological competence. Company backgroundIbis Public Sector is a consulting firm and Qualtric

Join us for our Onboarding Office Hours event series. Our experts will introduce you to Qualtrics, the resources available to you, and how to get started in the platform. This free onboarding session is designed for new Qualtrics users and will have a live Q&A session.  Please note: the list below automatically adjusts the event times to your browser’s time zone, and may appear differently on the registration page.Upcoming Sessions November Follow-Up Resources & Next StepsExplore your personalized Customer Success Hub to connect with your account team, view your account details, access your services, and more. Receive step-by-step guidance on creating your first project using one of our Launch a Project checklists. Attend a free product training hosted by our experts at an upcoming Learn Qualtrics Live event.  Explore all of the resources available to you using the Explore My Qualtrics Resources checklist. Ask questions, find answers, and connect with fellow Qualtrics users by

We're excited to bring the X4 experience to Sydney and London!  Following the success of our flagship event in Salt Lake City, we're hosting complimentary regional events where you can connect with fellow experience management professionals and learn from industry leaders. Event Details: X4 Sydney 📅 Date: Wednesday, 28 May 2025 📍 Location: ICC Sydney X4 London 📅 Date: Tuesday, 17 June 2025 📍 Location: Tobacco Dock💲 Cost: Free to attend Dive Deep into Experience Management: Breakout Sessions (45 minutes) • In-depth exploration of product features and best practices • Real-world customer success stories • Expert-led discussions on implementation strategies Lightning Talks (20 minutes) • Quick-hit sessions on product innovations • Tactical XM use cases • Partner solution showcases  Networking Opportunities • Industry-specific roundtable discussions • Role-based networking sessions • Facilitated peer-to-peer conversations • Special breakfast and lunch networking events What to Expect:

The $860 billion opportunity Our latest research report shows AI-enabled customer experience could create an estimated $860 billion in value.Executives often struggle in implementing AI across their CX operations. Our report provides a framework you can adopt, regardless of where you are in your AI adoption journey, to offer superior customer experiences and laying the foundation to integrate increasingly sophisticated AI implementations.Would you like to know more?Download now!

To get all of the benefits of the Qualtrics Experience Community, make sure you create a Community account. It’s easy! Here’s how 👇 1 | Create your Experience Community account 💜Use your existing Qualtrics account login credentials to log into the Experience Community (right click on the link to open a new browser tab and keep this page open) then, you will be prompted to continue to step 2, below.  2 | Set up your profile 👤​​​​​​​Set up your profile, where you can update your profile picture, view your badges, & more. Note: At this point, your account will be awaiting admin approval, and the Community will be in “read only” mode for you. After admin approval, move on to step 3, below. 3 | Introduce yourself 👋Introduce yourself to the Experience Community and start connecting with other members! Tell us a little about yourself, where you're from, and your Qualtrics use case. Want to learn more about how to use the Experience Community? This post linked here contains more inform

About this EventUnlock the power of qualitative research! Join us for an engaging session as we explore the essentials of qualitative research. You’ll learn to use powerful tools like moderated user testing/in-depth interviews (IDIs) and unmoderated user testing.Led by Qualtrics experts Melody Lyee, Principal Product Manager, and Emily Geisen, Principal XM Scientist, this session will equip you with a strong toolkit for gathering deep insights that drive data-driven decisions.This is an event you won't want to miss! Featured SpeakersEmily Geisen is a Principal XM Scientist at Qualtrics, bridging the worlds of survey methodology and cutting-edge technology to transform how researchers gather and interpret data. Her areas of focus include the core survey platform, qualitative methodologies, and AI-solutions for market researchers.Melody Lyee is a Principal Product Manager at Qualtrics, leading product development for market and UX research customers. She focuses on moderated and unmodera

The XM Community is becoming the Qualtrics Experience Community  Experience Community FAQs 1. What’s changing?The Qualtrics XM Community is relaunching as the Experience Community, a single destination for both product help, as well as XM thought leadership. The Experience Community will represent the best of two worlds -- Qualtrics product help, custom code solutions, product release notes, and everything else you love about the current XM Community -- but *also* a brand new, thought leadership side of the Community, separate from product help, and dedicated to high-level XM best practices, voice of the customer programs, XM theory, and more.  Tl;dr: This means our Community will now have two main content pillars: Product content, and thought leadership content. 2. What do you mean by “thought leadership?Qualtrics’ XM Pros community is joining forces with the XM Community here on this platform. The XM Pros community is a global, free community for XM professionals who want to learn ab

Our New Experience Community is Live! 🎉 As we previously announced, our new Experience Community is here. All of the same content and functionality is still here, and we are so excited to present our new thought leadership Leaders Network “neighborhood” to everyone very soon.  Here’s how to navigate the new Experience Community 🤓 To find content from what used to be known as the XM Community, click on the navigation option called “Product Forum.” This is where you can find *all* historic (and new) XM Community content.   After clicking on the Product Forum button, you will land on the new Product Forum page, which has retained its content and layout.Additionally, you can still find all of the historic XM Community categories in the top navigation menu under “Topics,” and you can still submit product feedback in the same way as before using the “Ideas” tab:Finding topic categories and submitting product feedback remains the same​​​​So, what’s the Leaders Network? Qualtrics’ XM Pros co

Hey hey, XM Community 👋We’ve got some special things planned for our community members at X4 this year (including a special event discount, just for you). If you are not already attending, you should be! In addition to having a dedicated Community space at X4, ​@AlonsoC and I will be on site, and we can’t wait to welcome you in person, and talk to you about exciting changes coming to the XM Community (an announcement post is coming on that, soon). Community Exclusives at X4:Community meet-ups at the event Newly branded, exclusive Community merch (free!) at X4 only Bonus community points for attending to be used in our new Merch Store (2500 points)Those of you who have attended know that X4 is community in action. It’s an opportunity to meet and network with Qualtrics customers you may not have met before, as well as Qualtrics leaders and staff you normally wouldn’t encounter in your day-to-day here on the XM Community.Special Community Discount Available: X4CONNECT25Price: $1199 ($100

Building a best-in-class Community, together The Qualtrics XM Community has grown so much since its inception in 2017. What was initially intended to be a basic forum to connect XM practitioners has developed into a thriving, global Community, with members on every single continent (yes, even Antarctica)! Together, Community members have posted thousands of product answers, insights into XM best practices, custom code solutions, and grown their professional networks through participation in special Community groups.  In 2025, we want to improve the Community experience for everyone who comes here, and also facilitate easy, direct access to the whole spectrum of XM expertise – including thought leadership from XM experts, Qualtrics product and solution knowledge, as well as customer networking opportunities – both virtually, and in-person. To this end, we are joining forces with Qualtrics’ thought leadership experts, as well as the XM Advocates, to create one combined Community for ever

In March 2025, we are thrilled to welcome David Horan (LinkedIn), Quality Intelligence Manager at LinkedIn to our Community Connect event! Guest speaker backgroundDavid Horan is the Senior Manager of Quality Intelligence at LinkedIn, where he brings over 12 years’ experience in the tech industry to drive product excellence and enhance user experience. He has held roles at organizations such as Google and MLI International Schools. Throughout his career, he has developed a strong skill set in leadership, project management, marketing, analytics, operations, and customer experience. David has a passion for continuous learning which has led to him hold a Bachelors degree, Post Graduate diploma as well as a Master’s degree in Management of Information Systems Strategy from Dublin City University. At LinkedIn, he combines his extensive expertise and educational background to help shape the platform that connects professionals around the world. Company backgroundLinkedIn is the world's large

There’s a lot to experience at X4 in just 48 hours, but we’re making sure you have time to let loose, and enjoy time with your peers!  Join us for our X4 Block Party on Thursday night at 6:30 pm. Dance to the beats of our live DJ, savor bites from neighborhood food trucks, contribute to a vibrant street mural, and capture unforgettable moments in our photo booths!We’re “getting everybody fired up,” so bring your colleagues, make new friends, and maybe even rediscover a piece of yourself from way back when.See you there!

Renowned for his minimalist philosophy and shaping some of music’s most iconic moments. Rick Rubin is a nine-time GRAMMY-winning producer, named one of the 100 most influential people in the world by Time and the most successful producer in any genre by Rolling Stone. He has collaborated with artists from Tom Petty to Adele, Johnny Cash to the Red Hot Chili Peppers, Beastie Boys to Slayer, and System of a Down to Jay-Z. Creativity isn’t just for artists—it’s a driving force for innovation in business, leadership, and life. At X4, legendary music producer and Def Jam Recordings co-founder Rick Rubin takes the stage to reveal his unique approach to crafting extraordinary experiences.Renowned for his minimalist philosophy and ability to distill ideas to their purest form, Rubin has shaped some of the most iconic moments in music history. His bestselling book, The Creative Act: A Way of Being, explores the power of awareness, presence, and breaking free from convention—insights that transc

At X4 2025, you’ll have the chance to hear from leading brands who have successfully scaled their experience management programs to keep ahead of trends and outpace their competition.Community, live and in real timeXM Community members know the value of connecting with others. X4 is community, personified. Connect in person with customers and XM practitioners from around the world. And, you’ll learn how to immediately evolve your own programs—increasing your ability to do more with less, to foster broad cooperation and alignment, and to deliver transformational impact.Unlock success in your role and industryEnjoy a learning experience that’s tailored to your role and objectives— attend sessions led by brands you know, get the latest advice from the XM Institute, and participate in interactive workshops. Main StageJoining us on the main stage are ServiceNow’s Chairman and Chief Executive Officer Bill McDermott; Walmart Inc’s Executive Vice President & Chief People Officer, Donna Mor

We here on the Qualtrics XM Community team would like to wish everyone a very Happy New Year! 🎉 2024 has truly been a banner year for our Community, and all thanks to our amazing Community of members around the globe. In numbers, this is what 2024 looked like:41,000+ registered members on the Community 13,000+ posts created 75,000+ Two-Minute Tip video viewsAnd, those are just a few of the impressive metrics demonstrating the power of community in 2024. The Qualtrics XM Community is so unique, in many ways. Our global Community of members internationally support one another across continents and time zones to help one another succeed in their respective XM programs. This shows a clear commitment within the XM industry to making sure we are collectively improving customer and employee experiences, daily. Many members celebrated important milestones in 2024, including new roles, promotions, new levels on the Community, and even multi-year anniversaries as members! One member in particul