Hi bheckmann ,
You should be able to do this in the Recode Values menu in each question. See below.

Thanks Matthew but that's not my question. Column names in the .csv file map to the question (i.e., if the question is "What color is your hair?", that's what the column name will be. I need to be able to change the column names in the export file.
Thanks,
Bob

Sorry, my morning coffee hadn't kicked in yet and I mixed up two different features.
Try editing the Question Label as shown below.

Thanks Matthew, you answered my question. I appreciate it.