Early Access Program

Now in Early Access: Moderated interviews with qualitative panelsRecruit the right people, talk to them live, and turn every conversation into insight, all in Qualtrics. Moderated Interviews, Product Manager Gwyneth Gaubatz  Great qualitative research starts with the right participants. Too often, finding them means juggling a recruiting vendor, a scheduling tool, and a video platform, with plenty of copy-and-paste in between. Moderated interviews with qualitative panels brings that entire workflow into Qualtrics. We're inviting a select group of research teams with a moderated study on the calendar to try it first and help shape what we build next. What it isRecruit qualified participants through Qualtrics' network of panel providers. Then schedule and run live, one-on-one remote interviews without leaving the platform. It's built for in-depth interviews (IDIs), moderated usability testing, concept testing, and any study where you need a real-time conversation with exactly the right p

  Early Access Champions, we heard you! We’re excited to announce a pilot program that lets customers earn Experience Community points for participating in Early Access! This pilot will test the program’s effectiveness and apply to a single capability (TBD). We will announce the selected capability after X4 (March 31). Participation will involve actively using the capability and completing a short survey. Your usage and feedback will help us ensure the capability meets your needs. In order to earn points:You must be a member of the community. Your work email must match the email you use for both your community membership and for preview access. Instructions to enroll in the community. For the surveys: We require a detailed survey from you—it doesn't have to be long, but should be concise—outlining any suggestions and enhancements. Please refer to this page for feedback practices. We look forward to hearing about your experiences! After the end of the Early Access Group, we will grant y

Please join us in welcoming Jenny, our newest member, who shares how she will be using Early Access to support her program moving forward. 💫 Jenny Curtis, Program Manager - Engagement and Performance & Employee Listening @ GoDaddy Briefly introduce yourself and the programs you oversee. What excites you about joining the Early Access Program?My name is Jenny Curtis, and I lead Employee Listening at GoDaddy, including our engagement, exit, and onboarding surveys. I’m excited to join the Early Access Program because it gives me the opportunity to explore new features early, provide feedback, and help shape enhancements that can benefit organizations like ours. Describe your role and how you plan to engage with the Early Access Program.As the program owner for Qualtrics, I plan to use the Early Access Program to stay informed about upcoming features and better understand how they can be applied within my organization. I look forward to learning about new capabilities, testing them wh

Dear Early Access Champions, We're transitioning to a single, unified experience for our Early Access participants, and this will be the new home for all early access, feedback, and resources!  The final feature recruitments using our old survey process are for the Data Modeler and WebApp Insights Appearance Studio features. Please note the deadline to enroll in our new platform is August 30, 2026. Key Benefits of the New Platform:Centralized Hub: A convenient, single location for customers to participate in testing, provide feedback, and access all necessary guides and materials for your feature. Streamlined Feedback: We're moving to a unified platform for collecting survey feedback. Easier Sign-Up: A more intuitive and efficient process for signing up for new recruitments directly on the webpage.Getting Started:Onboarding is Required: To help us tailor opportunities to you, please complete the initial onboarding experience and answer the profile questions. Sign Up: Access the new pla

Spotlight on Excellence Every successful program is guided by a leader who embraces change and pioneers early innovation.Meet Alan, who shares how Early Access played a crucial role in building and strengthening his program. 💫 Alan Traverse - Manager, Research & Business Intelligence Consultant @ Thryv Inc. Brief Intro of yourself and the programs you run, and why you love to do this!I’ve been the research lead at Thryv since 2010 and began using Qualtrics in 2012. In 2018, we grew the program and integrated with Salesforce for transactional surveys. We grew our program again in 2024, adding EX, and in 2026, adding OXM.I’ve been the research lead at Thryv since 2010 and began using Qualtrics in 2012. My initial use was limited, but we saw the potential. In 2018, we significantly grew the program by integrating Qualtrics with our Salesforce instance to deploy surveys, helping us capture feedback immediately following key customer interactions. We further expanded our use of the pla

 Meet the team working on accelerating research workflows using AI, Frances Chen and George Jacob, and see how Early Access feedback turns ideas into capabilities. 📩 In today’s fast-paced market, delivering products that truly resonate with customers requires a strong partnership between Product Management and Product Marketing. Understanding how these two roles work together — especially in gathering and acting on customer feedback, can help you appreciate the thoughtful process behind the products you use every day. Why Collaboration Matters between PMs & PMMs 🏆While PMs focus on building the right product for our customers, PMMs focus on telling the right story and making sure customers understand how the product can solve their business problems. Collaboration between these roles ensures what is built is not only useful, addresses customers pain points, but is also clearly communicated to the market.In this feature, we will highlight how Frances (PMM) and George (PM) work tog

 Spotlight on Excellence Every successful program is guided by a leader who embraces collaboration and drives innovation. Meet Duke, the visionary behind the Michigan Education Special Services Association (MESSA), who explains how Early Access has been vital in developing and strengthening his program. Duke Kelly, Member Services Performance Consultant @ Michigan Education Special Services Association Brief Intro of yourself and the programs you run, and why you love to do this! My name is Duke Kelly and I am the brand administrator for our instance of Qualtrics. I brought Qualtrics into our business to try to bring together disparate, rarely used data. I am deep into several other areas of the business as well so this was a leap of faith. It is now one of my favorite and most successful roles. In less than a year after implementation, departments were starting to use “Qualtrics language” and speak in XM terms. They were asking questions and wanted data to help tell a story. It is ext

Spotlight on Excellence Behind every successful program is a passionate leader who embraces collaboration and innovation. Meet Lukas, the driving force of Knauf, who shares insights on how Early Access has become an important tool to shape his program. Lukas Kolbeck - CX Insights Manager @ Knauf Digital GmbH An intro about Lukas and the program he runs at Knauf: CX expert from Munich, Germany, working in the field of customer satisfaction and CX for over 10 years. I started my career on the agency side at Kantar, where I got to know many different companies and approaches to CX, which helped me build a global CX program from scratch at Knauf Digital. As part of the Digital Marketing department, our initial focus was on improving our customers’ digital experience. Now that the CX team has moved to an overarching global function, we have started adding customer service and sales touchpoints to the program. What I love about my job is the variety of topics and tasks I work on, and that ev

 🚀 Interested in learning how to stay engaged and make the most of the program? Respond Within Recruitment WindowPlease complete the enrollment survey within the open recruitment window (typically 1 week) to secure your participation. If an extension is announced, act promptly to avoid missing out. Appoint a Backup ContactIf you are unavailable due to vacation or other commitments, designate a backup contact from your team to manage communications and participation. This ensures your team stays informed and engaged throughout the program. Ensure All Interested Users EnrollIf multiple team members will preview or use the feature, each participant should sign up individually with correct contact details. This helps ensure everyone receives key program communications and get-started materials. Allocate Time for Onboarding and UsageBlock out time on your calendar for demos, training, and usage of the Early Access feature to maximize the benefit of participation. Ensure Data Security and C

Why is it important to be part of Early Access? Our product teams are excited to engage with you. We offer interesting opportunities such as Early Engagement, allowing you to gain early insight into upcoming developments and discover what can help grow your personal program.  You not only have the opportunity to shape our products but also to provide valuable feedback that we can consider incorporating! What customers have said about Early Access benefits and their program:Roadmap-aligned planning: Join early so you can evaluate fit and fold upcoming features into your roadmap and OKR planning early. We’ve seen a typical 2–3 month lead time before features can be fully incorporated for some of our customers organization — starting early avoids last-minute work and shortens rollout time. Faster time-to-value: By integrating and training during early access, you’re ready to capture business benefits as soon as the product is generally available. Change-management lead time for your organ

Dear Community Champions! Help shape our product! Join us to try new features, shape innovations and give us your feedback. You'll get early access to new functionality and work directly with our product teams. Your input is vital to ensure our features meet your needs. But first, get to know the team!  Michelle - Hi!  My name is Michelle D'Couto and I have worked on Early Access Customer programs for much of my career.  I have been at Qualtrics since the Fall of 2024.  I love connecting the voice of the customer with internal product and engineering teams.  Outside of work, I enjoy boating, hiking and learning new things.  I look forward to working closely with the Qualtrics Community!Annie - Hello! My name is Annie Y. and I have been with Qualtrics for over a year as a Preview Program Manager and have enjoyed working with customers. I previously worked in finance, particularly in Global Markets and Wealth Management. Outside of work, I like to try new foods and go on hikes. I am so e