Why would my popover intercept have twice as many Clicks as Impressions? | Experience Community
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JoseS
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1 year ago
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Why would my popover intercept have twice as many Clicks as Impressions?

  • Nov 10, 2017 11:32 PM UTC
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Dax
Qualtrics Employee
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  • Dax
  • Qualtrics Employee
Why would my popover intercept have twice as many Clicks as Impressions?

Best answer by JasonHill

In the Change Options sub-menu of the Creatives section, deselect the Prebuild PopOver option, which will prevent clicks from being incremented as soon as the page loads. Basically your clicks are incrementing as soon as the page loads, but the Impressions increment only after the PopOver actually appears to your visitors. So if your visitors leave before the PopOver is displayed, the click is counted, but the impression is not.
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    JasonHill
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    • JasonHill
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    • Answer
    • Nov 22, 2017 5:03 PM UTC
    In the Change Options sub-menu of the Creatives section, deselect the Prebuild PopOver option, which will prevent clicks from being incremented as soon as the page loads. Basically your clicks are incrementing as soon as the page loads, but the Impressions increment only after the PopOver actually appears to your visitors. So if your visitors leave before the PopOver is displayed, the click is counted, but the impression is not.
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