As part of XM Institute’s annual US consumer study, 10,000 consumers were asked to evaluate their recent digital experiences. Consumers shared whether they had a digital interaction within the previous 30 days with any of 10 industries. They shared which access method they used – mobile website, computer website, or mobile app – and then rated that experience across five components of a humanized digital experience. Read the full report here.
The Humanized Digital Experience Ratings
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