Question
Best Practices on SMS survey invite
Our organization currently uses Qualtrics' URL shorterner. When embedded into a SMS invite, it looks something like this:
"Hi! Thanks for calling us. We’d love to hear your feedback about your experience with ORGANIZATION NAME. Click here to answer a quick survey: https://ql.tc/b/aaaa”
My understanding is that we can't customize the URL shorterner to include our organization prefixes. Our concern that customers who see this may perceive this as spam and may deter them from clicking on the link all together.
Any best practices on how you've drafted your SMS invite?
+3Not an answer to your particular question, but why not move to the 2-way SMS survey where you are asking questions and they're answering via SMS as opposed to taking them to a web page outside of the messaging app? You don't need to include a link at all then.
Hi @Inessa_Gelman! Thanks for this! Definitely something we explored and it would definitely solve that problem. But as an organization, we wanted to use a link as it'll give us more opportunity to gather more insights from our customers through multiple questions.
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