Hey Qualtrics team! 👋
I have a question you may help us! 🤞
We work with Qualtrics with a 'brand tracker' survey. And we have the common brand funnel metrics questions:
- aidedBrandAwareness (multi answer)
- Consideration (multi answer) > carry-forward choices from aidedBrandAwareness question
- FirstChoice (single choice) > carry-forward choices from Consideration question
I would like to improve the survey workflow so for the situation where in the aidedbrandAwareness or Consideration question only 1 brand is selected, then the next ones are automatically fulfilled without asking to customers.
For instance, If I select only 1 brand in aidedbrandAwareness question, then Consideration and FirstChoice are automatically answered by being fulfilled with this brand and not shown to respondent. Or a similar situation when only 1 brand is selected in the Consideration question so the FirstChoice can be automatically fulfilled.
What we try to do is avoiding respondents clicking on the only brand they have been selected and reduce survey fatigue, it’s a way to improve the survey experience.
How can it be implemented?
Thanks!
