Combine ext qualitative insights with Qualtrics insights?

penglund · 2023-01-19T13:30:45+00:00

Hi all,Not sure how to best phrase my question in the title, but I'll try my best here to clarify what I am wondering.We are about to launch Qualtrics for our brand, the plan is to run surveys on the site collecting user feedback regarding our site and products (CSAT and CES questions), we are also looking to send out an email to our users collecting additional feedback (lots of questions and CSAT rating).Our goal is not only to gather insights from our users about what pains there are in the user journey but also get a way to prioritise pains. With the longer survey sent out by email we will structure it so that a user can for example give a low rating to something, lets say 'exploring our product offering' and then connect that the CSAT value they gave us. And thus with that we could prioritise that area ahead of others by comparing that rating with the CSAT rating.Which is great! But here comes by question where I'd love to hear how others are doing, namely all the other feedback gathered outside of Qualtrics where we are missing such a connection between insight --> CSAT value what can we do to also throw those insights into our prioritisation modell?But not only external insights but also other types of feedback/insights gathered within Qualtrics that have no connection to a CSAT value, same thing goes there.So is this something more people have explored? Have you found a way to combine various types of insights coming from different sources and channels into one common list with a way to prioritise your insights?Hopefully my question was clear enough and I look forward to any suggestions coming through Thanks!

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