How to calculate Abandonment rate for a survey | XM Community
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Question

How to calculate Abandonment rate for a survey

  • February 21, 2024
  • 2 replies
  • 228 views

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Hi Folks , 

 

I want to calculate the percentage of people who opned the survey invite email but didnt finish the survey . Can someone help with the formula please ?

2 replies

Sachin Nandikol
QPN Level 7 ●●●●●●●
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  • QPN Level 7 ●●●●●●●
  • February 21, 2024

Hello @priyanka_aggarwal

To create a custom metric for Abandonment/Partial responses, follow these steps:
1. Calculate the metric as: Abandonment/Partial responses = Total survey started - Total survey completed.
2. When adding the widget in Metrics, select "Percentage" as the option to display the metric as a percentage. See the screenshot below for reference:

 

Let me know if this helps.


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Thanks Sachin !